SHE Level 2
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code M2N808111
Module Leader n/a
School Glasgow School for Business and Society
Subject Tourism, Events and Sport
  • B (January start)

Pre-Requisite Knowledge

Completion of Level 1 BA Leisure Management or BSc Leisure Facilities Management or equivalent

Summary of Content

The module integrates aspects of marketing, social sciences and quantitative methods in the presentation and interpretation of information upon participation in leisure activities, forms and lifestyles. These are presented as issues facing managers in the public, commercial and third sectors of the leisure industries. Government and managers? responses are considered and analysed using a case-based approach.


Leisure as a Social Institution; theoretical argument: Marxism, pluralism, agency structure,Leisure and Gender; feminism, male 'gaze' socialisation, stereotyping, equal opportunities legislation, gender and public and private arenaLeisure, Social Class and Stratification; Marx, Weber, elite forms, popular forms, culture and arts, countryside, class identity, consumption.Leisure and Ethnicity; History: sport and empire, racism, ethnic stereotypingLeisure and Work: definition of work; definitions of work in relation to leisure, work place leisure, gender, unemployment.Leisure and Disability; changing definitions, legislation, access, attitudes and expectations.Leisure and the Family; reproduction, home based life cycle, family structure, impact of social policyLeisure in the City; urban structures, time and space, transport demands, regeneration, post-modernLeisure and the Life Cycle; Age: youth sub-cultures, third age.Research Methods and Data Analysis: qualitative, quantitative, strengths, weaknesses, limitations, research instrumentsSocio-demographic trends; population trends, facts and fashions, new forms, target marketing, policyGlobalisation: effects upon leisure participation, frontier societies, leisure as social integration; leisure as conspicuous consumption, global market place, fragmentation, social exclusion, commercialisation

Learning Outcomes

On successful completion of the module, students will be able to:- analyse trends in the consumption of leisure opportunities and understand the nature of consumption;- criticise the role and nature of information generated in the process of marketing as a basis for leisure provision in the public, commercial and third sectors;- analyse the significance of social processes and institutions in the development of individual and collective patterns of leisure consumption;- discuss the nature of recreational deprivation and the effect of unequal access to resources upon approaches to the management of recreation facilities;- reflect upon the nature of popular and youth culture forms upon students? own leisure lives and analyse the significance of leisure in their own lives;- undertake a case study of a socially-defined group and analyse alternative managerial responses to their leisure preferences;- recognise the range of governmental responses possible in the promotion and regulation of leisure opportunities and discuss their impact upon leisure consumers and managers.

Teaching / Learning Strategy

Lectures, seminars, directed study and case studies.Weekly lectures by staff are supported by a seminar programme focused on the relationship between social diversity, policy, and differential patterns of leisure participations. Practical sessions develop the necessary research skills demanded by the final case study assessment.

Indicative Reading

Clarke, C and Crutcher, C (1985) The Devil Makes Work: Leisure in Capitalist BritainCoalter, F & Foley, M, (1993), Digest of Sports Statistics, 3rd ed, UK Sports CouncilCoalter et al, (1988), Recreational Welfare, AreburyCrutcher, C (ed) .......Foley et al, (1993), Visitor Monitoring Training Manual, Scottish Natural HeritageGratton, C & Taylor, P, (1990), The Economics of Leisure Management, LongmanGratton, C & Taylor, P, (1991), Government and the Economics of Sport, LongmanHaywood, L, (1993), Community Leisure and Recreation, LongmanHaywood, L ed at Understanding Leisure, Stanley Thomas Ltd.Veal, A, (1993), Tourism and Recreation Research, Longman

Transferrable Skills

Development of analytical skills and independent information gathering through the lectures, seminars and coursework. Critical evaluation of the use of research empirical data within this framework. Develop an awareness of multi-method approach to data gathering.

Module Structure

Activity Total Hours
Seminars (FT) 24.00
Lectures (FT) 12.00
Independent Learning (FT) 35.00
Assessment (FT) 3.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 0.00 40.00 40% Essay
Exam (School) 2.00 60.00 40% n/a