SHE Level 2
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code M2N225495
Module Leader Linda Shearer
School Glasgow School for Business and Society
Subject Tourism and Events
  • B (January start)

Pre-Requisite Knowledge


Summary of Content

This module will introduce students to sports management and builds on theories and ideas touched on in the first year module, allowing the students to explore them in more detail. It will explore the place of sport in society and the development of sport, over time. and will provide students with a clear understanding of sport as an academic field and career destination. It will also probe cultural factors such as gender and identity and introduce ideas such as national identity, globalisation and participation Summary of how PRME-related issues / topics are covered in this module: Throughout this module students will be introduced to sports theories within a range of contexts, both national and international. Throughout this module the notions of cultural sensitivity and thus diversity, equality and social sustainability will be of importance. In addition to this, students will be encouraged to think about topics such as ethics and environmental sustainability in direct relational to sports management.


Supply of Sport Sport as Entertainment Introducton to the politcs and policy of sport Performance Management Image, Identity and Reputation Social context: Gender, class and demographic changes Stakeholders Sport Funding and Finance Sport and Media Human resource management in sport International perspectives Legacy Ethics and Corruption

Learning Outcomes

On successful completion of this module, the student should be able to:" Critically analyse theory and methodology which underpins Sports Management." Demonstrate an understanding of sport management from a range of perspectives" Demonstrate a critical understanding of the factors which influence and shape sports participation and provision." Understand sports management at a local and global level.

Teaching / Learning Strategy

Lectures will provide students with insights into the theories and approaches which have underpinned and shaped the area of sport management. In this module it is vital that students specifically examine how sport is used and managed with reference to major policy and public provision. Lectures will be supported by seminars where students can further develop, enhance and embed their learning. This will be supplemented and underpinned by directed reading. Lecture materials will be drawn from both academic and industry publications. Students will undertake two assessments; For the first assessment students will be asked to answer an essay question from a choice of topics. The second assessment is a report on a sports management strategy of the students own choosing and the purpose of the report is to demonstrate an understanding of relevant policy theory and contextualise this within a specific case study. Internationalisation of the Curriculum: The consumption and importance of sport within notions of globalisation are very clear. Throughout this module, students will engage with the concepts of sport management that underpin international sport policy. Embedded within this approach are case studies that present sporting legacy at the local and the global level. Specifically, both teaching and assessment elements of the module will be taught in partnership with a European partner university and students will reside in Europe for an agreed study period.

Indicative Reading

Books and articles: Byers, T.,Slack, T. and Parent, M, (2012) Key Concepts in Sport Management. London: Sage. Chadwick, S.,Arthur, D. & Beech, J. (2017) International Cases in the Business of Sport. London. Routledge Collins T. (2013). Sport in Capitalist Society. London: Routledge Hoye, R. & Parent, M.H. (2016) The SAGE Handbook of Sport Management. London: SAGE Hoye, R.,Smith, A.C.T., Nicolson, M. & Stewart, B. (2018) Sport Management: Principles and Applications. London: Taylor and Francis King, N. (2016). Sport Governance: An Introduction. London. Routledge Monar, G. & Kelly, J. (2013) Sport, Exercise and Social Theory: An introduction. London: Routledge. Pedersen, P.M. & Thibault, L. (2019) Contemporary Sport Management. Illinois: Human Kinetics Journals: International Journal of Sport Management and Marketing European Sport Management Quarterly Leisure Studies Managing Leisure Journal of Sport Education & Society Journal of Sport & Tourism Journal of Sport Management Journal of Sport and Society Online sources: <> <> <> <> <> <> <>

Transferrable Skills

By the end of this module students will have gained competence in the following key areas: -360 Communication and presentation skills Interactive and group skills Critical thinking Independent learning Critical writing skills Self-Confidence Desire to go on learning Time management Ability to work in teams Independent learning Communication skills Reflective practice

Module Structure

Activity Total Hours
Independent Learning (FT) 114.00
Assessment (FT) 50.00
Seminars (FT) 12.00
Lectures (FT) 24.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 2 n/a 50.00 35% Report - Case study (Individual week 14)
Coursework 1 n/a 50.00 35% Essay - (Individual week 12)