SHE Level 2
SCQF Credit Points 40.00
ECTS Credit Points 20.00
Module Code M2N222569
Module Leader Laura Hardingham
School Glasgow School for Business and Society
Subject Fashion Marketing
  • A (September start)-B (January start)

Pre-Requisite Knowledge

Principle of Fashion Design and Garment Construction Techniques or Equivalent

Summary of Content

Today's fashion industry is 'increasingly under the spotlight as a significant contributor to global environmental and social issues' (Kozlowski, et al 2012, p.17). The UK Department for Environment Food and Rural Affairs (Defra) developed an industry wide sustainable clothing roadmap initiative, which involved over 300 companies; in recognition that 'most UK consumed clothes have a global supply chain' the initiative involved not only UK companies but also 'has linkage with Asia (especially China and India), EU and USA and aims to 'drive order to catalyse change throughout the sector'. To understand the evolving global fashion industry sector students will consider the trends in environmental and social aspects of sustainable garment development and production from concept to end of life. Students will consider the historic landscape of garment manufacturing in the UK and the subsequent move to offshore production in low-cost labour countries and how changes in trade regulations and tariffs affected the importing and exporting of clothing. They will investigate sustainability issues and practices within the fashion industry, from sustainable design, through the manufacturing supply chain and across the clothing life cycle, in keeping with the first 3 Principles of Responsible Management (PRME) below. Students will also develop technical and practical skills in pattern cutting; garment construction techniques and Computer Aided Design (CAD) to equip and prepare them for professional practice and will 'reflect on the value of sustainability both in their decisions as professionals and as individuals, and as future managers they will have the opportunity to create sustainable values in their organisation and in the society' (p.18) PRME: Principle 1- PURPOSE: "we will develop the capabilities of student to be future generator of sustainable value for business and society at large and to work for an inclusive and sustainable global economy" Principle 2 - VALUES: "we will incorporate into our academic activities and curricula the values of global social responsibility as portrayed in international initiatives such as the United Nations Global Compact" Priniciple 3 - METHOD: " we will create educational framework, materials, processes and environments that enable effective learning experiences for responsible leadership" (p.10)


Students will investigate the fashion industry supply chain in an 'ever-changing international marketplace' (UKFT 2013) of imports and exports. They will understand sustainability challenges faced by the industry, within both the global supply chain and manufacturing pipeline from mainly an environmental and social context, but also the implications of trade and tariffs as applied to World Trade Organisation (WTO) developed and developing member states. With exposure to industry specific computer aided design (CAD) pattern cutting and marker making software, students will understand the manipulation of block patterns, grading, economical fabric utilisation, costing and ratios. Integrated with their industry knowledge they will undertake a substantial garment construction project with a focus on a practical pattern cutting portfolio culminating in a sample garment utilising and adapting the construction techniques from level 1.

Learning Outcomes

On successful completion of this module, the student should be able to:" Demonstrate in-depth understanding of the fashion industry from an historic to present day 21st Century perspective." Critically evaluate and identify a sustainable manufacturing supply chain for specific garment types." Demonstrate an understanding of industrial technical terminology and techniques." Understand practical pattern drafting, manipulation and grading for the fashion industry and apply in a variety of pattern manipulations." Produce a sample garment to a given brief with accompanying production pack (includes identification of supply chain, costing etc)." Reflect and consider the environmental and social impact of the sample garment produced.

Teaching / Learning Strategy

A blended approach is adopted for learning and teaching with the use of face-to-face contact in the form of tutor-led lectures and a mixture of tutor/student-led seminars and workshops, as well as directed and independent study. Teaching and learning will take place over 22 weeks, to facilitate a deep learning approach to the subject. Delivery of 1 hour lectures for all 22 weeks and a total of 9 seminars every few weeks will take place across Trimesters A and B. Practical pattern workshops for 2 hours per week across Trimester A and B and an equivalent amount of directed study will also be across both Trimesters. Garment construction, CAD pattern practical workshops and associated directed study will only be delivered in Trimester B. Workshops will be student-centred, practical, participative, and in conjunction with lecture and seminar materials to encourage an experiential learning experience of concrete experience (CE), reflective observation (RO), abstract conceptualisation (AC) and active experimentation (AE), (Kolb 1984). The nature of the classroom setting is a balance between knowledge transfer, interactivity and group activities; with students expected to contribute to the learning environment. This implies a move away from the traditional teacher centred learning in which the student's role is passive receiver of knowledge towards a more independent learning approach where the student is able to generate and critically evaluate theory and practice. Students will receive formative feedback on an on-going basis in workshops and seminars. Summative assessment will be in the form of a portfolio of patterns at the end of Trimester A and a sample garment with production pack (includes identification of supply chain, costing etc.) of garment at the end of Trimester B.

Indicative Reading

-567 Books and articles: Aldrich, W (1992) CAD in Clothing and Textiles, Blackwell Aldrich, W (2007) Fabric, Form and Flat Pattern Cutting, Blackwell Aldrich, W (2008) Metric Pattern Cutting, Blackwell Beazley, A & Bond, T (2003) Computer-Aided Pattern Design & Product Development, Blackwell Black, C. (2008) Modaris and Diamino for Apparel Design, Fairchild Bray, N (2003) Dress Fitting (Classic Edition), Blackwell Bray, N (2003) Dress Pattern Designing (Classic Edition), Blackwell Calasibetta, C. M. & Tortora, P. (2203) Dictionary of Fashion, Laurence King Carr, H & Pomeroy, J (1992) Fashion Design and Product Development, Blackwell Chuter, A. J. (2004) Introduction to Clothing Production Management, Blackwell Cooklin, G. (2006) Introduction to Clothing Manufacture, Blackwell Cooklin, G (1990) Pattern Grading for Women's Clothing, Blackwell Drew, L (1997) The Business of Fashion, Cambridge Easy, M (1994) Introduction to Fashion Marketing, Blackwell Fletcher, K. & Grose, L. (2012) Fashion & Sustainability - Design for Change, Laurence King Hallet, C. & Johnston, A.(2010) Fabric for Fashion, Laurence King Hayes, S. G & McLoughlin, J (2006) Introduction to Clothing Manufacture, Blackwell Hines, T.(2006) Supply Chain Strategies, Butterworth-Heinemann Jeffrey, M. & Evans, N. (2011) Costing for the Fashion Industry, Berg Jones, R.M. (2006) The Apparel Industry, Blackwell Jones, S.J. (2006) Fashion Design, Laurence King Lo, D. C. (2011) Pattern Cutting, Laurence King McKelvey, K. (2006) Fashion Source Book, Blackwell McKelvey, K. & Munslow, J. (2003) Fashion Design Process, Innovation & Practice, Blackwell Nakamichi, T. (2010) Pattern Magic, Laurence King Nakamichi, T. (2011) Pattern Magic 2, Laurence King Shaeffer, C.(1994) Fabric Sewing Guide, Chilton Book Company Szkutnicka, B. (2010) Technical Drawing for Fashion, Laurence King Taylor, P. (1990) Computers in the Fashion Industry, Heineman, Taylor, P. & Shoben, M. (1990) Grading for the Fashion Industry, BSP Tyler, D. (Revised 3 rd Edition, 2000) Carr & Latham's Technology of Clothing Manufacture, Blackwell Tyler, D. J. (1991) Materials Management in Clothing Production, Blackwell Waddell, G. (2006) How Fashion Works, Blackwell Black, S. (2008) Eco Chic: the fashion paradox, Black Dog Publishing Hallett, C. & Johnston, A. (2010) Fabric for Fashion: A comprehensive guide to natural fibres , Laurence King Academic Journals; Fashion Theory Fashion Marketing and Management Journal of Clothing Technology and Management International Journal of Clothing Science and Technology Trade and Source Journals; Textile View Drapers Fashion Business International Apparel International -567 Online sources: <> <> <> <>

Transferrable Skills

By the end of this module students will have gained competence in the following key areas: The key transferable skills are creative problem solving, time management, critical analysis, IT and communication. Creative problem solving and analysis are developed through the interactive projects and student centred approach to project management. Communication and analytical skills are progressed through the application of technical terminology and processes appropriately. IT skills are developed through Blackboard use and fashion industry specific CAD software for pattern cutting, marker making and grading . Time management skills are gained through timely completion of practical workshop tasks in directed study time, researching materials for classes and achieving assessment deadlines.

Module Structure

Activity Total Hours
Assessment (FT) 72.00
Lectures (FT) 22.00
Seminars (FT) 12.00
Independent Learning (FT) 150.00
Practicals (FT) 72.00
Tutorials (FT) 72.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 1 n/a 50.00 35% Pattern Cutting Portfolio Trimester A Week 13
Coursework 2 n/a 50.00 35% Sample Garment with Production Pack Trimester B Week 14