BROADCAST AND ONLINE PRODUCTION 1

SHE Level 1
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code M1P525450
Module Leader Christina McIntyre
School Glasgow School for Business and Society
Subject Media and Journalism
Trimester
  • A (September start)-B (January start)

Summary of Content

This module provides an introduction to the principles and practices of broadcast and online production, developing core skills for content creation across radio, TV and online platforms. Lectures will introduce students to the theory which underpins industry practice and develop critical analysis of media products. Practical workshops will introduce students to writing techniques and industry standard equipment and software to allow them to produce effective multimedia content.

Syllabus

The module will utilise a programme of front-loaded lectures each trimester to introduce key theories of multimedia production and an understanding of industry practice. Tutor-led practical workshops are designed to develop core skills of writing, recording, editing, presenting and communicating with radio, TV and online audiences. They will also allow students to reflect critically on the range of media produced. 9 x 1 hour lectures on interview techniques, writing for broadcast and online, audio and video editing, camerawork and online production 24 x 2 hour workshops in audio, video and online writing and production, presentation skills and multimedia content In addition to taught classes, the team of tutors will use interactive multimedia content on GCU Learn including links to a wide range of media to encourage diversity of consumption and critical reflection. Recording audio using portable digital recorders (Tascams) Basic operation of radio studio using Synergy and Burli Broadcast interview techniques, including telephone interviews for radio and location vox pops for radio and TV Writing for radio, TV and online The basics of camera work including framing and shooting in sequences Post-production: single track audio editing of interview clips and vox pops Post-production: editing simple video underlay sequences and interview clips Presentation skills for radio and TV Use of blogging tools Use of online tools and social media to source and distribute content

Learning Outcomes

On successful completion of this module, the student should be able to:1.Use some of the basic skills of digital audio and video recording, using industry- standard equipment and radio and TV studios2.Understand the nature of and differences between writing for the ear, writing to pictures, and writing for online consumers.3.Produce effective broadcast interviews4.Use some basic post-production skills using industry standard software for audio and video editing5.Demonstrate competence in using standard blogging and online applications6.Understand the main principles of effective presentation including vocal skills tocommunicate with media audiences.

Teaching / Learning Strategy

The module will utilise a programme of front-loaded lectures each trimester to introduce key theories of multimedia production and an understanding of industry practice. Tutor-led practical workshops are designed to develop core skills of writing, recording, editing, presenting and communicating with radio, TV and online audiences. They will also allow students to reflect critically on the range of media produced. 11 x 1 hour lectures on interview techniques, writing for broadcast and online, audio and video editing, camerawork and online production 24 x 2 hour workshops in audio, video and online writing and production, presentation skills and multimedia content In addition to taught classes, the team of tutors will use interactive multimedia content on GCU Learn including links to a wide range of media to encourage diversity of consumption and critical reflection.

Indicative Reading

Books and articles: Bartlett,Bruce, Jenny (2013) Practical Recording Techniques. Oxford: Focal Press Bradshaw, Paul 2017. The Online Journalism Handbook: Skills to Survive and Thrive in the Digital Age. Routledge 2nd edition. Bull, Andy. 2010. Multimedia Journalism: A Practical Guide. Routledge Dubber, Andrew. 2013. Radio in the Digital Age. London: Polity Press Fleming, Carol. 2010. The Radio Handbook. London: Routledge, 3rd ed Geller, Valerie. 2011. Beyond Powerful Radio: A Communicator's Guide to the Internet Age. Oxford: Focal Press, 2nd ed Hudson, Gary, and Sarah Rowlands. 2012. The Broadcast Journalism Handbook. Harlow: Longman Knight, Megan & Cook, Clare. 2013. Social Media for Journalists: Principles and Practice. London: Sage Essential Reading: McIntyre, Christina. 2017 Mind Your Language! Writing with Impact for Broadcast News. Recommended reading: Bartlett, Bruce, Jenny (2013) Practical Recording Techniques, Oxford: Focal Press Bradshaw, Paul (2017) The Online Journalism Handbook: Skills ro Survive and Thrive in the Digital Age. Routledge, 2 nd edition. Bull, Andy (2010) Multimedia Journalism: A Practical Guide. Routledge. Hudson, Gary and Rowlands, Sarah (2012) The Broadcast Journalism Handbook. Harlow: Longman Knight, Megan and Cook (2013) Social Media for Journalists: Principles and Practice. London Sage. Ward, Mike (2016) Journalism Online, Routledge. Journals: Journalism: Theory, Practice and Criticism Journal of Media Practice Online sources: <http://www.bbc.co.uk/academy/journalism> <http://www.bbc.co.uk/academy/production>

Transferrable Skills

By the end of this module students should have gained competence in the following key areas: Self-confidence Self-discipline Awareness of strengths and weaknesses Creativity Independence Ability to reflect Time management Interpersonal skills Presentational Skills

Module Structure

Activity Total Hours
Lectures (FT) 11.00
Assessment (FT) 45.00
Practicals (FT) 48.00
Independent Learning (FT) 96.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 2 n/a 30.00 35% 1 x Individual weekly Blog of a minimum of 10 x 200 word posts (continuous wk 9 Tri A - wk 8 Tri B)
Coursework 1 n/a 70.00 35% Broadcast Package consisting of 1x Radio Package 1'15'-1'20''1x Video recording 1'30''-1'40''