SHE Level 1
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code M1P524796
Module Leader Christina McIntyre
School Glasgow School for Business and Society
Subject Media and Journalism
  • A (September start)-B (January start)

Summary of Content

This module provides an introduction to the principles and practices of broadcast and online production, developing core skills for content creation across radio, TV and online platforms. Lectures will introduce students to the theory which underpins industry practice and develop critical analysis of media products. Practical workshops will introduce students to writing techniques and industry standard equipment and software to allow them to produce effective multimedia content.


-720 Recording audio using portable digital recorders (Marantzes/Tascams) Basic operation of radio studio using Synergy, Burli and Adobe Audition Broadcast interview techniques, including telephone interviews for radio and location vox pops for radio and TV Writing for radio, TV and online Programme agendas and running orders The basics of camera work including framing and shooting in sequences Post-production: single track audio editing of interview clips and vox pops Post-production: editing simple video underlay sequences and interview clips Presentation skills for radio and TV including use of voice, facial expressions, body -720 language and breathing techniques -720 Use of blogging tools Use of online tools and social media to source and distribute content

Learning Outcomes

On successful completion of this module, the student should be able to:" Use some of the basic skills of digital audio and video recording, using industry-standard equipment and radio and TV studios" Understand the nature of and differences between writing for the ear, writing to pictures, and writing for online consumers" Produce effective broadcast interviews on a wide variety of subject matter" Use some basic post-production skills using industry standard software for audio and video editing" Demonstrate competence in using standard blogging and online applications" Understand the main principles of effective presentation using voice, facial expressions and body language to communicate with media audiences

Teaching / Learning Strategy

The module will utilise a programme of front-loaded lectures each trimester to introduce key theories of multimedia production and an understanding of industry practice. Tutor-led practical workshops are designed to develop core skills of writing, recording, editing, presenting and communicating with radio, TV and online audiences. They will also allow students to reflect critically on the range of media produced. 11 x 1 hour lectures on interview techniques, writing for broadcast and online, audio and video editing, camerawork and online production 24 x 2 hour workshops in audio, video and online writing and production, presentation skills and multimedia content In addition to taught classes, the team of tutors will use interactive multimedia content on GCU Learn including links to a wide range of media to encourage diversity of consumption and critical reflection.

Indicative Reading

-567 Books and articles: -720 Beaman, Jim. 2000. Interviewing for Radio. London: Routledge Boyd, Andrew. 2001. Broadcast Journalism: Techniques of Radio and Television News . Oxford: Focal Press, fifth edition Bradshaw, Paul & Rohumaa Lisa. 2011. The Online Journalism Handbook: Skills to Survive and Thrive in the Digital Age. Harlow: Longman Bull, Andy. 2010. Multimedia Journalism: A Practical Guide. Routledge Chantler, Paul, and Stewart, Peter. 2003. Basic Radio Journalism. Oxford: Focal Press Dubber, Andrew. 2013. Radio in the Digital Age. London: Polity Press Fleming, Carol. 2010. The Radio Handbook. London: Routledge, 3rd ed Geller, Valerie. 2011. Beyond Powerful Radio: A Communicator's Guide to the Internet Age. Oxford: Focal Press, 2nd ed Hudson, Gary, and Sarah Rowlands. 2012 . The Broadcast Journalism Handbook . Harlow: Longman Knight, Megan & Cook, Clare. 2013. Social Media for Journalists: Principles and Practice. London: Sage McLeish, Robert. 2005. Radio Production . Oxford: Focal Press Millerson, G. 2001. Video Production Handbook. Oxford: Focal Press, third edition Mills, Jenni. 2004. The Broadcast Voice . Oxford: Focal Press Strunk Jr, W., 1979. White EB. The elements of style. -720 Trewin, Janet. 2003. Presenting on TV and Radio: An Insider's Guide. Oxford: Focal Press Ward, Mike. 2002. Journalism Online . Oxford: Focal Press Yorke, Ivor, revised Roy Alexander. 2000. Television News. Oxford: Focal Press, 4th ed -567 Journals: Journalism: Theory, Practice and Criticism Journal of Media Practice -567 Online sources: <> <>

Transferrable Skills

By the end of this module students will have gained competence in the following key areas: Self-confidence Self-discipline Awareness of strengths and weaknesses Creativity Independence Ability to reflect Time management Interpersonal skills Presentational Skills

Module Structure

Activity Total Hours
Practicals (FT) 48.00
Lectures (FT) 11.00
Independent Learning (FT) 96.00
Assessment (FT) 45.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 2 n/a 30.00 35% 1 x Individual weekly Blog of a minimum of 10 x 200 word posts (continuous wk 9 Tri A - wk 8 Tri B)
Coursework 1 n/a 70.00 35% 1x Radio Package 1'15'-1'20''1x Video recording 1'30''-1'40''