SHE Level 1
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code M1P325447
Module Leader John Cook
School Glasgow School for Business and Society
Subject Media and Journalism
  • A (September start)-B (January start)

Pre-Requisite Knowledge


Summary of Content

This module introduces students to some of the key aspects of the structures and on going development of a range of media industries of the present day, including the press, broadcasting, film industries and the rise of digital and social media. The module will provide an introductory overview of the structures of a range of the contemporary media industries, examining how each developed and how each is changing as the twenty first century progresses. There is an emphasis upon the structures and on going development of the media industries of Great Britain, though with comparative consideration of the media industries of other territories as appropriate including the United States and continental Europe.


Introduction to the media industries. Press freedom versus regulation. The future of newspapers. Hollywood and other national cinemas. Film in the digital age. Public Service versus Commercial Broadcasting. Radio in the twenty-first century. The Griersonian tradition in documentary. New challenges for documentary. Propaganda in war and peacetime. The public relations industry. Television's development and spread round the world. The structures of British television. The changing role and position of the BBC. Competition in the contemporary television industry. Music and youth culture. How the music industry is changing. Ownership and control of the media. Media corporatisation and globalisation. The computer gaming industry. The rise of the internet and new media. From Web 1.0 to Web 2.0. Social Media. From mass media to 'my media': media futures.

Learning Outcomes

On successful completion of this module, the student should be able to:1. Demonstrate a broad knowledge of the structures of a range of media industries of the present day, together with selected central debates around their ongoing development and history.2. Locate and place types of media text within their industrial, technological, social and historical context (eg. Hollywood cinema, British television, the tabloid newspaper).3. Understand a group of introductory concepts associated with the structures and ongoing development of the contemporary media industries eg. regulation, globalisation, competition.

Teaching / Learning Strategy

One x two hour class meeting per week (Trimester A continuing in B) which includes lecture and screenings of material which are then discussed in seminars. Seminar and Tutorial group per fortnight (Trimester A continuing in B), based on student group presentation and other class exercises (assessed). There is a structured programme of reading set out in the course brochure with key readings discussed in class. All course work is required. GSBS will continue to use the advancement of GCU Learn as a blended learning tool through its teaching and learning as well as through engagement with students. GSBS will ensure that all modules are GCU Learn enabled and with the support of the Learning Technologists at the cutting edge of development of online materials. Academic staff and the Learning Technologists will continue to work together to develop and operate all modules on GCULearn to ensure student support and information sharing. Students are provided with formative and summative feedback via a variety of mechanisms. Feedback on coursework is provided within 3 working weeks of submission

Indicative Reading

Books and journal articles: Athique, Adrian (2013), Digital Media and Society: An Introduction, London: Polity. Briggs, Asa and Burke, Peter (2010), A Social History of the Media: From Gutenberg to the Internet, 3rd edition, London: Polity. Bunz, Mercedes and Meikle, Graham (2017), The Internet of Things, London: Polity. Curran, James & Seaton, Jean (2018) Power without Responsibility: Press, Broadcasting and the Internet in Britain, 8th edition, London: Routledge. Flew, Terry, Iosifidis, Petros and Steemers, Jeanette (eds.) (2016), Global Media and National Policies, London: Palgrave Macmillan. Freedman, Des and Goblot, Vana (eds.) (2018), A Future for Public Service Television, London: Goldsmiths Press. Gorman, Lyn and McLean, David, (2009), Media and Society into the Twenty-first Century: An Introduction, 2nd edition, London: Wiley-Blackwell. Grieveson, Lee (2017), Cinema and the Wealth of Nations: Media, Capital and the Liberal World System, California: University of California Press. Hesmondhalgh, Desmond (2014), 'The Menace of Instrumentalism in Media Studies Research', Media Industries Journal, 1 (1), 21-26. Holt, Jennifer (2009), Media Industries: History, Theory, Method, London: Wiley-Blackwell. Holliday, Christopher (2018), The Computer-Animated Film: Industry, Style and Genre, Edinburgh: Edinburgh University Press. Lee, David (2018), Independent Television Production in the UK: From Cottage Industry to Big Business, Cham, Switzerland: Palgrave Macmillan. Meikle, Graham (2016), Social Media: Communication, Sharing and Visibility, London and New York: Routledge. Murthy, Dhiraj (2012), Twitter: Social Communication in the Twitter Age, London: Polity. Nichols, Bill (2017), Introduction to Documentary, 3rd edition, Bloomington: Indiana University Press. Sparviero, Sergio, Peil, Corinna and Balbi, Gabriele (eds.) (2017), Media Convergence and Deconvergence, Cham, Switzerland: Palgrave Macmillan. Swann, Paul (1981), 'John Grierson and the GPO Film Unit, 1933-9', Historical Journal of Film, Radio and Television, 1 (1), 19-32. Wall, Tim (2013), Studying Popular Music Culture, 2nd edition, London: Arnold. Williams, Kevin (2010), Get Me a Murder a Day ! A History of Mass Communication in Britain, 2nd edition, London: Arnold. Online sources: <> <> <> <> <> <> <> <> <> <> <>

Transferrable Skills

By the end of this module students will have gained competence in the following key areas: self-discipline desire to go on learning ability to reflect ability to prioritise tasks time management presentational skills ability to work in teams and leadership skills flexibility

Module Structure

Activity Total Hours
Lectures 24.00
Assessments 30.00
Tutorials 12.00
Independent Learning 122.00
Seminars (FT) 12.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 1 n/a 50.00 35% Seminar Group Presentation (25 minutes)TriB Wk 5-11
Coursework 2 n/a 50.00 35% Written essay (1500 words)TriB Wk 13