MEDIA INDUSTRIES 1

SHE Level 1
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code M1P322857
Module Leader John Cook
School Glasgow School for Business and Society
Subject Media and Journalism
Trimesters
  • A (September start)-B (January start)
  • B (January start)-A (September start)

Pre-Requisite Knowledge

None

Summary of Content

This module introduces students to some of the key aspects of the structures and on going development of a range of media industries of the present day, including the press, broadcasting, film industries and the rise of new media. The module will provide an introductory overview of the structures of a range of the contemporary media industries, examining how each developed and how each is changing as the twenty first century progresses. There is an emphasis upon the structures and on going development of the media industries of Great Britain, though with comparative consideration of the media industries of other territories as appropriate including the United States and continental Europe.

Syllabus

Introduction to the media industries. Press freedom versus regulation. The future of newspapers. Hollywood and other national cinemas. Film in the digital age. Public Service versus Commercial Broadcasting. Radio in the twenty-first century. The Griersonian tradition in documentary. New challenges for documentary. Propaganda in war and peacetime. The public relations industry. Television's development and spread round the world. The structures of British television. The changing role and position of the BBC. Competition in the contemporary television industry. Music and youth culture. How the music industry is changing. Ownership and control of the media. Media corporatisation and globalisation. The computer gaming industry. The rise of the internet and new media. From Web 1.0 to Web 2.0. Social Media. From mass media to 'my media': media futures.

Learning Outcomes

On successful completion of this module, the student should be able to:" Demonstrate a broad knowledge the structures of a range of media industries of the present day together with selected central debates around their ongoing development and history." Locate and place types of media text within their industrial, technological, social and historical context (eg. Hollywood cinema, British television, the tabloid newspaper)." Understand a group of introductory concepts associated with the structures and ongoing development of the contemporary media industries eg. regulation, globalisation, competition.

Teaching / Learning Strategy

One x two hour class meeting per week (Trimester A continuing in B) which includes lecture and screenings of material which are then discussed in seminars. One x one hour seminar group per fortnight (Trimester A continuing in B), based on student group presentation and other class exercises (assessed). There is a structured programme of reading set out in the course brochure with key readings discussed in class. All course work is required. GSBS will continue to use the advancement of GCU Learn as a blended learning tool through its teaching and learning as well as through engagement with students. GSBS will ensure that all modules are GCU Learn enabled and with the support of the Learning Technologists at the cutting edge of development of online materials. Academic staff and the Learning Technologists will continue to work together to develop and operate all modules on GCULearn to ensure student support and information sharing. Students are provided with formative and summative feedback via a variety of mechanisms. Feedback on coursework is provided within 3 working weeks of submission

Indicative Reading

-567 Books and articles: Athique, Adrian (2013), Digital Media and Society: An Introduction, London: Polity. Born, Georgina (2004), Uncertain Vision: Birt, Dyke and the Reinvention of the BBC, London: Secker and Warburg. Briggs, Asa and Burke, Peter (2010), A Social History of the Media: From Gutenberg to the Internet 3rd edition, London: Polity. Cramer, Janet (2009), Media/History/Society: A Cultural History of US Media, London: Wiley/Blackwell; Curran, James & Seaton, Jean (2009) Power without Responsibility: The Press and Broadcasting in Britain, 7th edition ,London: Routledge. Flew, Terry (2007), Understanding Global Media, London: Palgrave Macmillan. Gorman, Lyn and McLean, David, (2009), Media and Society into the Twenty-first Century: An Introduction, 2nd edition, London: Wiley-Blackwell. Holt, Jennifer (2009), Media Industries: History, Theory, Method, London: Wiley-Blackwell. Ling, Rich and Donner, Jonathan, Mobile Communication, London: Polity. Murthy, Dhiraj (2012), Twitter: Social Communication in the Twitter Age, London: Polity. Rosenthal, Alan and Corner, John (2005), New Challenges for Documentary, 2 nd edition, Manchester: Manchester University Press. Seymour-Ure, Colin (1991), The British Press & Broadcasting Since 1945, Oxford: Basil Blackwell. Swann, Paul (1981), 'John Grierson and the GPO Film Unit, 1933-9', Historical Journal of Film, Radio and Television, 1 (1), 19-32. Tulloch, John (1993), 'Policing the Public Sphere: The British Machinery of News Management', Media, Culture and Society, 15, 363-384. Wasko, Janet (1994), Hollywood in the Information Age, Cambridge: Polity Press. Wall, Tim (2013), Studying Popular Music Culture, 2 nd edition, London: Arnold. Williams, Kevin (2010), Get Me a Murder a Day ! A History of Mass Communication in Britain, 2 nd edition, London: Arnold. Online sources: <http://www.abc.org.uk> <http://www.barb.co.uk> <http://www.bbc.co.uk> <http://www.bbfc.co.uk> <http://www.bertelsmann.com> <http://www.investor.fb.com> <http://www.mpaa.org> <http://www.newscorp.com> <http://www.rajar.co.uk> http://www.rockstargames.com/#/?/lb=corpinfo <http://www.rockstargames.com/> <http://www.screenonline.org.uk> <http://www.timewarner.com> <https://about.twitter.com/investor>

Transferrable Skills

By the end of this module students will have gained competence in the following key areas: self-discipline desire to go on learning ability to reflect ability to prioritise tasks time management presentational skills ability to work in teams and leadership skills flexibility

Module Structure

Activity Total Hours
Tutorials 4.00
Independent Learning 132.00
Seminars 11.00
Assessments 20.00
Lectures 33.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 1 n/a 50.00 35% Seminar Portfolio (Seminar Presentations, contributin to class exercises. Verbal and/or class participation)
Coursework 2 n/a 50.00 35% Academic Essay 2000 Words