SHE Level 1
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code M1N825620
Module Leader Elaine Ritch
School Glasgow School for Business and Society
Subject Tourism and Events
  • B (January start)

Summary of Content

This module will introduce students to the principles and applied contexts of sports studies. Sport is an important phenomenon and supports over half a million jobs in the UK. Glasgow has been a successful host city of many sport events and both Visit Scotland and Event Scotland use sport as a key part of their wider strategy. Students will explore the concepts of sport, play, physical activity, leisure and culture. They will consider the wide range of contexts within which sport takes place such as sports tourism and sports events, organised and casual sport, physical activity for health and recreational as well as competitive settings. The importance of sport and physical activity for individuals, families and communities will be considered, as well as the international importance of sport and identity. The module will introduce sports marketing, sports finance, sports organisations, and sports policy. The roles and relationships between the public, private and third sector organisations involved will be understood through guest speakers and live examples. This is a general introduction to sport studies and requires no previous knowledge of sport.


Concepts of sport, play, physical activity, leisure and culture. Sports marketing, Sports finance, Sports organisations, Sport and identity Contexts within which sport takes place: sports tourism sports events, organised and casual sport, physical activity for health recreational and competitive settings. Importance of sport and physical activity for individuals, families and communities Roles and relationships between the public, private and third sector organisations.

Learning Outcomes

On successful completion of this module, a student should be able to:1) Understand and appreciate the fundamental concepts relating to sport, recreation and physical activity, and the variety of contexts within which such activities take place;2) Comprehend the scope and diversity of the sports industry (commercial, public and third sector) and its career opportunities; 3) Demonstrate knowledge of the impact of sport and physical activity on individuals, familes, communities and nation states.

Teaching / Learning Strategy

Students will be introduced to key theoretical concepts via a formal lecture series. Lectures will be supported by seminars where students can further develop, enhance and embed their learning. Seminars will provide students with the chance to discuss and develop lecture content in more depth. In this module it is vital that students are able to appreciate the relevance and relationships between theory and practice, therefore guest speakers will be utilized where appropriate in order to embed and contextualise learning within an industry setting. Students will undertake two assessments; the first will be a short report (40%) where they focus on one of the key concepts given at the start of the module (one topic per lecture/seminar) and show their understanding of that. The purpose of the report is to demonstrate an understanding of relevant concept and contextualise this within a specific case. Students will receive feedback on this assessment before submitting coursework 2 - enabling students to take on board comments and grades for future work. For the second assessment students will be asked to answer an essay question (1800 words). They can choose to focus on (students will be given essay questions relating to each) : Diversity of contexts in sport organisations OR Impact of sport on individuals, families, communities or nation states GSBS will continue to use the advancement of GCULearn as a blended learning tool through its teaching and learning as well as through engagement with students. GSBS will ensure that all modules are GCULearn enabled and with the support of the Learning Technologists at the cutting edge of development of online materials. Academic staff and the Learning Technologists will continue to work together to develop and operate all modules on GCULearn to ensure student support and information sharing. Students are provided with formative and summative feedback via a variety of mechanisms. Feedback on coursework is provided within three working weeks of submission. Internationalisation of the Curriculum: The international significance of sport is established. Throughout this module, students will be engaging with the concepts of sports studies, and case studies at the local and the global level.

Indicative Reading

Books and articles: Best, S. (2010) Leisure Studies. London: SAGE Byers,T.,Slack, T. & Parent, M. (2012) Key Concepts in Sport Management. London: SAGE Collins T. (2013) Sport in Capitalist Society. London: Routledge Harris, D. (2005) Key Concepts in Leisure Studies. London: SAGE. Henry, I. and Ling-Mei, K. Eds (2013) Routledge Handbook of Sport Policy. London: Routledge. Jarvie, G. (2012) Sport, Culture and Society: An Introduction. London: King, N. (2016) Sport Governance: An Introduction. London. Routledge Palmer, C. (2013) Global Sport Policy. London: SAGE Journals: Sport In Society International Journal of Sport Management and Marketing European Sport Management Quarterly Leisure Studies Managing Leisure Sport Education & Society Online sources: <> <> <> <> <> <> <>

Transferrable Skills

By the end of this module students will have gained competence in the following key areas: -360 Communication and presentation skills Interactive and group skills Critical thinking Independent learning Critical writing skills Self-Confidence Desire to go on learning Time management Ability to work in teams Independent learning Communication skills Reflective practice

Module Structure

Activity Total Hours
Seminars (FT) 24.00
Independent Learning (FT) 102.00
Assessment (FT) 50.00
Lectures (FT) 24.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 1 n/a 40.00 35% Individual report (Week 8) 1200 words
Coursework 2 n/a 60.00 35% Individual essay (Week 14) 1800 words