SHE Level 1
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code M1N825579
Module Leader Nick Davies
School Glasgow School for Business and Society
Subject Tourism and Events
  • A (September start)

Summary of Content

This module seeks to stimulate the imagination, point out noteworthy areas of interest and provide the foundations to understanding the complex world of tourism and events. The module is developed to have students consider key questions: What do we understand by tourism and events? What are the different components that constitute the tourism and events? This module considers the various components that make these industries, including the consumer (the tourist or event participant for example), the destination, visitor attractions, transport providers and infrastructure, etc. Students will understand the complexity and breadth of the sector, and will make multiple connections and linkages between the attributes within any tourism/event destination. In addition, students will develop new knowledge of the roles available to them, as future leaders in the sector. This introductory module will enable students to develop the foundations that will support future, practical, academic study and information literacy skills to enable the full achievement of learning outcomes at the module and programme levels. Summary of how PRME-related issues / topics are covered in this module: This module introduces tourism and event from local and global understandings and perspectives. As these industries employ 1 in 11 people in the world, the module will introduce responsible management and sustainable management concepts which will be developed over the entire course.


Understanding Tourism and Events The Destinations Intermediaries Accommodation and Ancillaries Festivals and Events Visitor Attractions Tourist Behaviours Transport and Infrastructure Place and Destination Image The Inter-relationship Between Tourism and Events Tourism and Events in the Twenty-first Century, Future Direction of Tourism and Events

Learning Outcomes

On successful completion of this module, the student should be able to: 1. Identify the components and attributes in the events and tourism industry;2. Understand the history and future directions of events, hospitality and tourism;3. Develop an understanding of how the events, tourism industries complement and influence each other;4. Identify the variety jobs in the tourism and events sector.

Teaching / Learning Strategy

The module will see students learn and develop understanding using a variety of learning approaches. They will learn through lectures and seminars where they will be introduced to independent learning. The module will include a range of student led activities and guest speakers which will help contextualise the extent of tourism and events industry, both regionally and internationally. Through these activities students will be equipped with skills of collaborative working and independent inquiry skills. The seminars will further contextualise the lecture content and give students the opportunity to discuss and explore this in more depth. The module assessment consists of a class test and a group presentation which seek to address one or more of the learning outcomes. GSBS will continue to use GCULearn as a blended learning tool through its teaching and learning as well as through engagement with students. GSBS will ensure that all modules are GCULearn enabled and with the support of the Learning Technologists at the cutting edge of development of online materials. Academic staff and the Learning Technologists will continue to work together to develop and operate all modules on GCULearn to ensure student support and information sharing. Students are provided with formative and summative feedback via a variety of mechanisms. Feedback on coursework is provided within three working weeks of submission. Internationalisation: This module introduces tourism and event from local and global understandings and perspectives. Lectures will draw upon examples and case studies from a wide variety of locations to illustrate the global reach of some of the destination components.

Indicative Reading

Books and articles: Best, S. (2010) Leisure Studies. London: SAGE. Enz, C.A. (2010) Hospitality Strategic Management: Concepts and Cases. New York: Wiley. Getz, D. (2012) Event Studies. London: Routledge. Getz, D. (2013) Event Tourism. Putnam Valley, NY: Cognizant Communication Corporation. Goeldner, C. & J.R.B. Ritchie. (2011) Tourism: Principles, Practices, Philosophies. New York: Wiley. Hannam, K. & D. Knox. (2010) Understanding Tourism. London: SAGE. Kotler, P.R., J.T. Bowen & J. Makens. (2013) Marketing for Hospitality and Tourism (6th Edition). New York: Pearson. Mullins, J.L. & P. Dossor. (2013) Hospitality Management and Organisational Behaviour. Harlow: Pearson Education Limited. Page, S. (2011) Tourism Management. London: Butterworth-Heinemann. Smith, M., N. MacLeod & M.H. Robertson. (2010) Key Concepts in Tourist Studies. London: SAGE. Stevens, C.A., J.F. Murphy, L.R. Allen & E.A. Sheffield. (2010) A Career with Meaning: Recreation, Parks, Sport Management, Hospitality, and Tourism. Urbana, IL: Sagamore Publishing LLC. Quinn, B. (2013) Key Concepts in Event Management. London: SAGE. Urry, J. & J. Larsen. (2011) The Tourism Gaze 3.0. London: SAGE. Walker, J.R. (2012) Introduction to Hospitality (6th Edition). New York: Pearson. Online sources: Event Scotland: www.eventscotland.org Event Impacts: www.eventimpacts.com Visit Scotland: www.visitscotland.com World Tourism Organization: www.unwto.org British Hospitality Association: www.bha.org.uk Institute of Hospitality: www.instituteofhospitality.org

Transferrable Skills

By the end of this module students will have gained competence in the following key areas: Critical thinking Time management Set and achieve objectives Independent working Developing critical writing skills

Module Structure

Activity Total Hours
Lectures (FT) 24.00
Independent Learning (FT) 102.00
Seminars (FT) 24.00
Assessment (FT) 50.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 1 0.25 50.00 35% Group Presentation (week 12)
Exam (School) 1.00 50.00 35% Class Test (week 7)