SHE Level 1
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code M1N825578
Module Leader Claire Bereziat
School Glasgow School for Business and Society
Subject Fashion and Marketing
  • B (January start)

Summary of Content

In this module students will be introduced to the concept of tourism and event studies. The module will provide an underpinning and introduction to topics and concepts that will be studied in greater detail throughout the duration of their degree programme. The module will firstly highlight the socio-historical foundations and development of the tourism and events industry as this will establish the context for the study of tourism and events as an academic subject. The module will then examine the socio-cultural factors that influence the way in which contemporary tourism and events can be managed, investigated, challenged and transformed. This module will provide students with a rounded introduction to the study of tourism and events and the issues and challenges facing these dynamic and ever-changing sectors, helping inform students as to their future academic and career choices. Summary of how PRME-related issues / topics are covered in this module: While this module is based on socio-cultural understandings rather than the actual management of tourism and events it will provide students with an underpinning as to the cultural significance of tourism events and thus some of the challenges facing managers in these sectors. This will be further developed in other modules throughout the course of their degree.


Founding Disciplines of Tourism and Events Socio-Cultural Understandings of Tourism and Events Tourism and Event Experiences Tourism and Event Rituals Tourism and Events as Performances Authenticity in Tourism and Events Events and Tourism as Consumer Products Tourism and Event Impacts Sustainable Development for Tourism and Events Tourism, Events and Public Policy The Future of Tourism and Events

Learning Outcomes

On successful completion of this module, the student should be able to:Show a critical appreciation of socio-cultural factors which influence the tourism and events industry;Understand and appreciate the relevance and relationships between theory and practice within the tourism and events industry;Identify the future challenges impacting tourism and event studies;Demonstrate, understand, articulate and debate current issues impacting upon the tourism and events industry.

Teaching / Learning Strategy

Students will be introduced to key theoretical concepts via a formal lecture series. Lectures will be supported by seminars where students can further develop, enhance and embed their learning. Seminars will provide students with the chance to discuss and develop lecture content in more depth. In this module it is vital that students are able to appreciate the relevance and relationships between theory and practice, therefore guest speakers and industry forums will be utilized where appropriate in order to embed and contextualise learning within an industry setting. Students will undertake two assessments; they will first work in small groups to develop a short presentation contextualising one the lecture topics utilising a case study of a specific aspect of tourism or events. Topics will be allocated by module staff at the start of the semester. The purpose of the presentation is to demonstrate an understanding of relevant theory and contextualise this within a specific case. For the second assessment students will be asked to answer an essay question from a choice of topics. They will not be allowed to repeat the topic that they covered within their presentation in order to demonstrate wider learning in relation to the module. GSBS will continue to use the advancement of GCULearn as a blended learning tool through its teaching and learning as well as through engagement with students. GSBS will ensure that all modules are GCULearn enabled and with the support of the Learning Technologists at the cutting edge of development of online materials. Academic staff and the Learning Technologists will continue to work together to develop and operate all modules on GCULearn to ensure student support and information sharing. Students are provided with formative and summative feedback via a variety of mechanisms. Feedback on coursework is provided within three working weeks of submission. Internationalisation of the Curriculum: The international significance of the tourism and events industry is now established. Throughout this module, students will be engaging with the notion of tourism and event studies, concepts and case studies at the local and the global level.

Indicative Reading

Books and articles: Andrews, H. & Leopold, T. (2013) Events and the Social Sciences. London: Routledge. Best, S. (2010) Leisure Studies. London: SAGE Bowdin, G.A., McDonnell, I., Allen, J. & O'Toole, W. (2010) Events Management (2nd Edition). London: Butterworth Heinemann. Ferdinand, N & Kitchin, P. (2012) Events Management: an international approach. London: SAGE. Harris, D. (2005) Key Concepts in Leisure Studies. London: SAGE. Getz, D. (2012) Event Studies: theory, research and policy for planned events. Second Edition. London: Elsevier. Goeldner, C. & J.R.B. Ritchie. (2011) Tourism: Principles, Practices, Philosophies. New York: Wiley. Hannam, K. & D. Knox. (2010) Understanding Tourism. London: SAGE. Page, S. (2011) Tourism Management. London: Butterworth-Heinemann. Pine II, J.P. & Gilmore, J. H. (2011) The Experience Economy (Updated edition). Boston: Harvard Business Review Press. Smith, M., N. MacLeod & M.H. Robertson. (2010) Key Concepts in Tourist Studies. London: SAGE. Journals: Event Management International Journal of Event and Festival Research Leisure Studies Managing Leisure Tourism Management Online sources: www.eventscotland .org

Transferrable Skills

By the end of this module students will have gained competence in the following key areas: Communication and presentation skills Interactive and group skills Critical thinking Independent learning Critical writing skills Self-Confidence Desire to go on learning Time management Ability to work in teams Independent learning Communication skills Reflective practice

Module Structure

Activity Total Hours
Lectures (FT) 24.00
Seminars (FT) 24.00
Assessment (FT) 50.00
Independent Learning (FT) 102.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 2 n/a 50.00 35% Individual Essay (week 14)
Coursework 1 n/a 50.00 35% Group Presentation (weeks 5-11)