INTRODUCTION TO EVENT STUDIES

SHE Level 1
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code M1N822418
Module Leader Jenny Flinn
School Glasgow School for Business and Society
Subject Tourism and Events
Trimester
  • A (September start)-B (January start)

Pre-Requisite Knowledge

None

Summary of Content

In this module students will be introduced to the concept of event studies. The module will provide an underpinning and introduction to topics and concepts which will be studied in greater detail throughout the duration of their degree programme. The module will firstly highlight the socio-historical foundations and development of the events industry, this will establish the context for the study of events as an academic subject. The module will then examine the operational workings and structure of the events industry before going on to examine socio-cultural factors which influence the way in which contemporary events can be managed, investigated, challenged and transformed. This module will provide students with a rounded introduction to the study of events and the issues and challenges facing this dynamic and ever changing industry, helping inform students as to their future academic and career choices.

Syllabus

Part One: Introduction to Event Studies The Socio-Historical Development of Events Events and Society Founding Disciplines Related to Events Events as a Professional Industry Part Two: Structure of the Events Industry Event Typologies Event Sectors Part Three Events as Experiences Events as Ritual Events as Performances Events and Authenticity Events as Consumer Products Impacts of Events Events as Public Policy

Learning Outcomes

On successful completion of this module, the student should be able to:" Demonstrate an understanding of the evolution and emergence of the events industry;" Review the current structures and nature of the events industry;" Show a critical appreciation of socio-cultural factors which influence the events industry and practitioners;" Understand and appreciate the relevance and relationships between theory and practice within the events industry;" Demonstrate, understand, articulate and debate current issues impacting upon the events industry.

Teaching / Learning Strategy

Students will be introduced to key theoretical concepts via a formal lecture series. Lectures will be supported by seminars where students can further develop, enhance and embed their learning. Seminars will provide students with the chance to discuss and develop lecture content in more depth. In this module it is vital that students are able to appreciate the relevance and relationships between theory and practice, therefore guest speakers and industry forums will be utilised where appropriate in order to embed and contextualise learning within an industry setting. Graduates of the course will be brought in where relevant to show students the type of career path that they may follow on completion of their degree programme. Internationalisation: The international significance of the events industry is increasingly recognised with the study of events only really emerging in the last 15-20 years. Throughout this module students will be engage with the notion of event studies, a new field in the academic study of events. Students will engage with subjects that are fundamental to the understanding of events on a global level. Numerous examples of different event typologies and their significance within different environments and cultural settings will enable students to develop a rounded understanding of the world of events and the study of events as an academic subject. PRME: While this module is based on socio-cultural understandings rather than the actual management of events it will provide students with an underpinning as to the cultural significance of events and thus some of the challenges faced in developing and delivery live events. This will be developed further in other modules throughout the course of their degree. GSBS will continue to use the advancement of GCU Learn as a blended learning tool through its teaching and learning as well as through engagement with students. GSBS will ensure that all modules are GCU Learn enabled and with the support of the Learning Technologists at the cutting edge of development of online materials. Academic staff and the Learning Technologists will continue to work together to develop and operate all modules on GCULearn to ensure student support and information sharing. Students are provided with formative and summative feedback via a variety of mechanisms. Feedback on coursework is provided within 3 working weeks of submission. GSBS will continue to use the advancement of GCU Learn as a blended learning tool through its teaching and learning as well as through engagement with students. GSBS will ensure that all modules are GCU Learn enabled and with the support of the Learning Technologists at the cutting edge of development of online materials. Academic staff and the Learning Technologists will continue to work together to develop and operate all modules on GCULearn to ensure student support and information sharing. Students are provided with formative and summative feedback via a variety of mechanisms. Feedback on coursework is provided within 3 working weeks of submission.

Indicative Reading

-567 Books and articles: Andrews, H. & Leopold, T. (2013) Events and the Social Sciences. London: Routledge. Berridge, G. (2007) Events Design and Experience. Oxford: Butterworth: Heinemann. Bowdin, G.A., McDonnell, I., Allen, J. & O'Toole, W. (2010) Events Management (2 nd Edition). London: Butterworth Heinemann. -567 Ferdinand, N & Kitchin, P. (2012) Events Management: an international approach. London: SAGE. Getz, D. (2012) Event Studies: theory, research and policy for planned events. Second Edition. London: Elsevier. -567 Quinn, B. 2013. Key Concepts in Event Management. London: SAGE. Raj, R., Walters, P. & Rashid, T. (2009) Events Management: an integrated and practical approach. London: SAGE. Shone, A. & Parry, B. (2013) Successful Event Management: a practical handbook. Fourth Edition. London: Continuum. Journals: -567 Event Management International Journal of Event and Festival Research Managing Leisure Leisure Studies

Transferrable Skills

By the end of this module students should have gained competence in the following key areas: -360 o Communication and presentation skills o Interactive and group skills o Critical thinking o Independent learning o Critical writing skills o Self-Confidence o Desire to go on learning o Time Management o Ability to work in Teams

Module Structure

Activity Total Hours
Assessment (PT) 18.00
Independent Learning (FT) 138.00
Lectures (PT) 22.00
Lectures (FT) 22.00
Independent Learning (PT) 138.00
Assessment (FT) 18.00
Seminars (FT) 22.00
Seminars (PT) 22.00

Assessment Methods

Component Duration Weighting Threshold Description
Exam (School) 1.00 30.00 35% Trimester A
Coursework 1 n/a 30.00 35% Group presentation (10 minutes), Trimester B
Coursework 2 n/a 40.00 35% Individual essay, Trimester B