SHE Level 1
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code M1N820129
Module Leader Charlotte Craig
School Glasgow School for Business and Society
Subject Tourism, Events and Sport
  • A (September start)
  • B (January start)
  • C (May start)

Pre-Requisite Knowledge


Summary of Content

This module explores both the historical and contemporary forces central to the emergence of the modern cultural economy. This includes the fields of sport, events, tourism and media. It charts those forces that have led to the production, consumption and regulation of modern cultural economies and industries. It consists of three inter-related parts. First, it highlights the socio-historical foundations and development of culture, which establishes the contexts for cultural activity. Second, and drawing from a range of theoretical perspectives and practical examples, it examines the importance of culture, how we think about and practise cultural activity and the opportunities and constraints this brings. Third, in witnessing, describing and discussing the delivery of current cultural practises, students are sensitized to how contemporary culture is managed, can be investigated, challenged and transformed. This provides students with a rounded introduction into culture and the issues and challenges that face the cultural industries, which will inform students as to future academic and career choices.


In order to reflect the above the module syllabus will include: The socio-historical emergence, development and importance of culture The rise of the cultural industries and economy Processes of production within the cultural economy Understanding cultural consumption Levels of regulation The economic significance of the cultural economy Understanding the Cultural Sectors Culture and Structure: Class, Gender and Ethnicity Understanding culture throughout the lifecycle Lifestyle Identities in Cultural Economies Power and Politics of Culture Cultural Transformations and Transforming Culture

Learning Outcomes

Upon completion of this module students should be able to: Discuss the socio-historical development and contemporary significance of the cultural economy and its industries Review key trends and contemporary challenges impacting upon the culture industries and practitionersUnderstand and appreciate the relevance and relationships between theory and practice within the cultural economy Demonstrate understanding, articulate and debate current issues impacting upon the cultural economy and industries

Teaching / Learning Strategy

This module will be delivered through an integrated IT and multi-media strategy. The web-based Blackboard platform will provide the foundational support for learning. This platform will network with lectures, seminars, workshops, case studies and industrial/practical sessions. Lectures will provide the generic information surrounding the cultural economy and culture industries. Whilst all lectures will draw upon supportive examples from across the culture industries, seminars will contextualise and embed generic lecture material. Seminars will provide students with the chance to discuss, develop and embed lecture content with a firm focus upon specific cultural contexts. Workshops will be split into two. The six sessions will focus on and furnish students with a set of practical communications, presentation and academic writing skills essential to both academic and professional life. These will be complemented with six Case study sessions that will introduce students to a variety of key theoretical positions that impact upon the cultural economy and industries. This theoretical content draw upon research activity across cultural business and supportive media, visual and audio materials will be used to stimulate and enhance learning. Finally, contextualized fieldwork and industrial presentations from key practitioners will be integrated to practically locate and ground learning in preparation for the summative assessment.

Indicative Reading

Given the scope of the cultural industries and that the module works across the leisure, tourism and media sectors this reading list reflects such coverage. However, this list is indicative only and should not be considered as comprehensive. Anderson, A (1997) Media, Culture and the Environment, Routledge Bignell, J (2000) Postmodern Media Culture, EUP Bull, C., Hoose, J. and Weed, M. (2003) An Introduction to Leisure Studies, London: Prentice Hall Crane, D (1992) The production of culture: media and the urban arts, Sage Critcher C, Bramham P and Tomlinson, A (1999) Sociology of Leisure: A Reader E & FN Spon Du Gay, P. and Pryke, M. eds. (2002) Cultural Economy, London, Sage. Evans-Platt, C (1992) Health and Fitness Centres: a guide to their management and operation Pitman Publishing Gratton, C & Henry, I. (ed) Sport in the City: The Role of Sport in Economic and Social Regeneration, London: Routledge Gripsrud, J (2002) Understanding Media Culture, Arnold Harris, D. (2005) Key Concepts in Leisure Studies, London: Sage Haywood, L et al (1995) Understanding Leisure, 2nd Edition, Stanley Thomas Ltd Jackson, EL and Burton, TL (Eds) (1999) Leisure Studies: Prospects for the Twenty-First Century Pennsylvania: Venture Publishing Inc, Kellner, D (1995) Media culture: cultural studies, identity and politics between the modern and the postmodern (Routledge) McLean, F (1997) Marketing the Museum, London: Routledge Parker, S (1976) The Sociology of Leisure, Allen and Unwin Ransome, P. (2005) Work, Consumption and Culture: affluence and social change in the twenty-first century, London, Sage. Real, MR (1996) Exploring Media Culture: a guide, London: Sage. Roberts, K. (1999) Leisure in Contemporary Society, Wallingford: CABI MacMillan Roberts, K. (2004) The Leisure industries, Basingstoke: Palgrave MacMillan Scratton, M (ed) Sport, Leisure & Tourism Information Sources: A Guide for Researchers, Butterworth Heinemann Shone, A. (2001) Successful Event Management: A Practical Handbook, Butterworth Heinemann Watt, D (1998) Sports Management and Administration, London: E & FN Spon Wolsey, C. and Abrams, J. (Eds.) (2001) Understanding the Leisure and Sports Industry, Harlow: Pearson Education Limited Journals: Leisure Studies Managing Leisure Sports Management Event Management an International Journal

Transferrable Skills

On completion of this module students will be able to demonstrate: Written and verbal communication and presentation skills; Interactive and group skills; Enquiry and information gathering; Ability to plan and manage learning, including elements of self direction;

Module Structure

Activity Total Hours
Assessment (FT) 24.00
Workshops 12.00
Lectures (FT) 12.00
Directed Study 60.00
Independent Learning (FT) 68.00
Seminars (FT) 12.00
Tutorials (FT) 12.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 0.00 40.00 35% Group Presentation - relating concepts to cultural contexts
Exam (Exams Office) 2.00 60.00 35% Exam - integrating industrial fieldtrips