SHE Level 1
SCQF Credit Points 5.00
ECTS Credit Points 2.50
Module Code M1N526754
Module Leader Lindsey Carey
School Glasgow School for Business and Society
Subject Fashion and Marketing
  • C (May start)

Pre-Requisite Knowledge


Summary of Content

The purpose of this module is to equip students with a broad based knowledge and understanding of the nature and background of sustainable fashion industry practices. Through the use of co-creation, the purpose of this module is to equip students with an understanding of the evolution and contemporary aspects of sustainable fashion, job roles and employability within the fashion industry. Furthermore, following an international, intergenerational and interdisciplinary format, the module introduces students to the concepts, principles and practicalities within the fashion industry that focus on aspects of sustainable fashion and employability . Summary of how PRME-related issues / topics are covered in this module: The fashion industry is recognised as a global industry and as such is affected by environmental issues, unethical practices and sustainability. Hence this module, takes account of these issues throughout the teaching, in particular fashion industry sustainable practices, and aims to inform and develop the students understanding and critical awareness of these issues.


-360b7 Sustainable Fashion b7 Environmental issues related to fashion b7 Digital Communication in the fashion industry b7 Employability within the fashion industry b7 Comtemporary fashion brand issues

Learning Outcomes

On successful completion of the module the student should be able to:-1. Demonstrate an understanding of sustainable fashion.2. Identify the nature and characteristics of the sustainable fashion environment and the key elements, processes and contemporary issues i.e. ethics, sustainability & environmental impact, within the International fashion supply chain.3. Evaluate contemporary employability practices used within the fashion industry.4. Demonstrate an understanding of entrepreneurial skills and practices evidenced in the contemporary fashion industry.

Teaching / Learning Strategy

The teaching and learning strategy will consist of tutorials, seminars and practicals and independent student learning. Theories and concepts will be delivered in tutorials, handouts and by directed reading. The application of materials will be delivered through workshops in the form of group work. This module will be supported by a VLE in the form of Blackboard, which will enhance the students' learning experience. Blackboard will provide a vehicle to display tutorial slides/videos, provide contact information to both staff and other class members. Practical topics, associated reading and bulletin boards will also be available.

Indicative Reading

Books and articles: Recommended Text: Gwilt, A., 2020. A practical guide to sustainable fashion. Bloomsbury Publishing. Masciarelli, F. and Leonelli, S., 2020. Sustainable Entrepreneurship: How Entrepreneurs Create Value from Sustainable Opportunities. Textbooks: Belz, F.M., and Peattie, K., (2012), Sustainability Marketing: a global perspective: 2nd Edition, Chichester: Wiley. Brooks A (2015) The Hidden world of Fast Fashion and Second Hand Clothing, Zed Books Burns, L & Bryant, N (2011) The Business of Fashion: Designing, Manufacturing, and Marketing, 4 th Edition, Fairchild. Choi T & Chen T C E (2015) Sustainable Fashion Supply Chain Management: From Sourcing to Retailing, Springer Fletcher, K. and Grose, L. (2013) Fashion & Sustainability: Design for Change, Lawrence King Fletcher, K. and Tham, M. eds., 2014. Routledge handbook of sustainability and fashion . Routledge. Gardetti, M A. and Torrese, A L., (2017) Sustainability in Fashion and Textiles, Routledge Publishing, Oxon Gwilt, A., 2020. A practical guide to sustainable fashion . Bloomsbury Publishing. Gwilt, A., Payne, A. and Ruthschilling, E.A. eds., 2019. Global Perspectives on Sustainable Fashion. Bloomsbury Publishing. Ha-Brookshire J E (2014) Global Sourcing in the Textile and Apparel Industry, Prentice-Hall Little, T., 2018. The Future of Fashion: Understanding Sustainability in the Fashion Industry . New Degree Press. MacKinnon, A., Cullinane, S., Browne, A., and Whiteing A., (2012) Green Logistics - Improving the Environmental Sustainability of Logistics, 2nd edition, London: Kogan Page Ltd. Masciarelli, F. and Leonelli, S., 2020. Sustainable Entrepreneurship: How Entrepreneurs Create Value from Sustainable Opportunities. McEachern, M.G. and Carrigan, M. (2013) Contemporary Issues in Green and Ethical Marketing (Key Issues in Marketing Management, Routledge Minney, S. (2011) Naked Fashion: The New Sustainable Fashion Revolution, New Internationalist publications Paulins, V & Hilary, J (2009) Ethics in the Fashion Industry, Fairchild. Rath, P. M.and Bay, S. (2014) The Why of the Buy: Consumer Behaviour And Fashion Marketing, Fairchild Rinaldi, F.R. and Testa, S., 2015. The responsible fashion company: integrating ethics and aesthetics in the value chain . Greenleaf Publishing. Rissanan, T. and McQuillan, H., (2016) Zero Waste Fashion, Bloomsbury, London Ritch, E.L. and McColl, J., 2021. New Perspectives on Critical Marketing and Consumer Society. Ross, A. (1997) No Sweat: Fashion, Free Trade, and the Rights of the Garment Workers, Verso Sons, London Vignali, G., Reid, L.F., Ryding, D. and Henninger, C.E., 2020. Technology-Driven Sustainability . Springer. Journals & Trade Press European Journal of Marketing Journal of Fashion Marketing Management International Journal of Retail and Distribution Management Journal of Retailing Journal of Retailing and Consumer Services Drapers Retail Week Marketing Weekly Fashion Business International Fashion Theory: The Journal of Dress Body and Culture The Business of fashion Online sources: <> <> <> <> <> <> <> <> <>

Transferrable Skills

-360b7 Knowledge and understanding in the context of the subject: Demonstrate broad and more specialist understanding of subject. b7 Time management: Manage own time in order to meet deadlines b7 Independent working: Work effectively in an independent form. b7 Information retrieval skills: Demonstrate ability to source information using traditional and electronic methods. b7 Communication skills, written oral and listening: Demonstrate ability to communicate accurately and appropriately to the audience. b7 Group work: working within interdisciplinary groups and peer review b7 Intercultural competencies

Module Structure

Activity Total Hours
Practicals (FT) 5.00
Tutorials (FT) 5.00
Independent Learning (FT) 35.00
Assessment (FT) 5.00

Assessment Methods

Component Duration Weighting Threshold Description
Course Work 01 n/a 100.00 40% Written, visual and verbal communication project(Group work) - 1000 words