SHE Level 1
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code M1N525514
Module Leader Diane Cook
School Glasgow School for Business and Society
Subject Fashion and Marketing
  • A (September start)

Summary of Content

A design portfolio will be developed throughout the module which will include fashion illustration, body proportions and fabric rendering by hand and on CAD. A variety of design briefs will be given to incorporate these skills and learning objectves into sketchbooks. Fashion diaries will be maintained throughout the module exploring external events, shows, exhibitons and internatonal and national fashion trends. Summary of how PRME-related issues / topics are covered in this module : An awareness of responsible management of resources (materials and processes) is considered and highlighted throughout the module as well as the impact both locally and globally. The production and selection of fabrics in design projects is highlighted in the lectures and practical classes. The materials used within the studio are organically produced and ethically sourced wherever possible, for example organic calico is used to make garment toiles. Waste paper and fabrics are also recycled.


6 hours - CAD will develop fashion illustration techniques 36 hours - practical design class will develop fashion sketchbook and design skills 6 hours - lectures will explain theory relating to the development of 'design thinking' Theory: Fashion history - cultural influences, innovation, inspiration Design - aesthetcs, the design process, product development Visual design - element, principles, research Practical: Design briefs relating to theory Fabric handling qualites and creatve application Fashion illustration and presentaton

Learning Outcomes

On successful completion of this module, the student should be able to:1.Understand and explore the elements of visual design theory 2.understand and explore the potential of visual research to underpin design projects3.Appreciate 'fabric' as a creative medium in fashion design4.Communicate design ideas using both manual fashion illustration techniques and CAD.

Teaching / Learning Strategy

A programme of illustrated lectures will introduce the student to the theories and concepts of fashion design. These will be complemented by a series of practical classes in which he/she will partcipate in design drawing workshops. The module will explore skills development, research and creativity with a hands on approach to design and problem solving along with digital design skills in CAD. Classrooms are equiped to encourage independent and supported learning which requires time to build confidence and knowledge. Students are also encouraged to spend time in shops, exhibitions and online, exploring design, trends and markets. Feedback strategy: Feedback will be given on a continuous basis, with writen summatve feedback within 3 weeks provided through grademark for each assessment.

Indicative Reading

?Fashion Illustration Borrelli, L. (2004) Fashion Illustraton Next, Thames and Hudson, London Davies, H (2010) Fashion Designers Sketchbooks, Laurence King Publishing Ltd, London Hopkins, J (2010) Basics fashion Design:Fashion Drawing, Ava Publishing, London Tallon, K (2008) Digital Fashion Illustraton, Batsford, London Fashion Design Foundation Altagamma (2013) Italian Excellence in Design, Rizzoli International Publications Leach, R. (2012) The Fashion Resource Book: Research for Design, Thames and Hudson, London McKelvey, K. (2006) Fashion Source Book, Blackwell Publishing Ltd, oxford McKelvey, K and Munslow, J (2003) Fashion Design: Process, Innovation and Practice, Blackwell Science, Oxford Oei, L and De Kegel, C (2004) The Elements of design, Thames and Hudson, London Reilly, A (2014) Key Concepts for The Fashion Industry, Bloomsbury Academics Renolds, C (1985) Couture - The Great Fashion Designers, Thames and Hudson, London Sorger, R and Udale, J (2006) The Fundamentals of Fashion Design, Ava Publishing, London Seivewright, S (2007) Basics Fashion Design: Research and Design, Ava Publishing, London Renfrew, E and Renfrew, C (2009) Basics Fashion Design: Developing a collection, Ava Publishing, London Fashion Theory Barnard, M (2007) Fashion Theory: A Reader, Routledge, London Brannan, E. (2010) Fashion Forecastng, Fairchild Publicatons, New York De La Haye, A and Dingwall, C (1997) Surfers, Soulies, Skinheads and Skaters: Subcultural Style from the Fortes to the Nineties, V&A Publications, London Powell, P and Peel, L (1988) 50's and 60's Style, The Apple Press, London Solomon and Rabolt (2004) Consumer Behaviour in Fashion, Prentice Hall, New Jersey Vinken, B (2005) Fashion Zeitgeist: Trends and Cycles in the Fashion System, Berg, London Waddell, G. (2006) How Fashion Works, Blackwell Trade and source Journals Vogue, Textile View, ID, Dazed and Confused, DR, Raw Vision, Selvedge Sunday Times Websites <> <> <> <>

Transferrable Skills

By the end of this module students will have gained competence in the following key areas: Research, problem solving, time management, Digital skills and self motivation. research skills are gained through the selection and purchase of fabrics for projects. problem solving skills are progressed through the applicaton of technical knowledge to resolve design issues. Digital skills are developed through GCU Learn, the use of digital media in collating reference material and CAD Time management skills are gained through timely completion of practical workshop tasks, utlising directed study time and achieving assessment deadlines. Self motivation is also developed through preparation and completion of practical tasks outwith the class contact times.

Module Structure

Activity Total Hours
Assessment (FT) 50.00
Tutorials (FT) 6.00
Lectures (FT) 6.00
Independent Learning (FT) 102.00
Practicals (FT) 36.00

Assessment Methods

Component Duration Weighting Threshold Description
Course Work 01 n/a 100.00 40% Individual portfolio - 32 pages