PRINCIPLES OF FASHION DESIGN

SHE Level 1
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code M1N522564
Module Leader Diane Cook
School Glasgow School for Business and Society
Subject Fashion and Marketing
Trimester
  • A (September start)-B (January start)

Summary of Content

A design portfolio will explore the creative potential of fabrics and their interpretation into fashion designs. The portfolio will be developed throughout the module which will include design research (themes, fabrics, shapes and colours), developmental and presentation drawings, hand sewing, fabric experimentation and decoration techniques. A variety of design briefs will be given to incorporate these skills and learning objectives into sketchbooks and will eventually be presented into fashion illustrations both manually and by use of CAD. Fashion diaries will be maintained throughout the module exploring external events, shows, exhibitions and international and national fashion trends. Summary of how PRME-related issues / topics are covered in this module : An awareness of responsible management of resources (materials and processes) is considered and highlighted throughout the module as well as the impact both locally and globally. The production and selection of fabrics in design projects is highlighted in the lectures and practical classes and sustainable design is included in the reading list. The materials used within the studio are organically produced and ethically sourced wherever possible, for example organic calico is used to make garment toiles. Waste paper and fabrics are also recycled.

Syllabus

Theory: Fashion Industry - structure, careers, business on an international level Fashion Theories - history, change, trends, subcultures Design theories - aesthetics, the design process, product development Creative Process theories - ideas and innovation, influences, inspiration Practical: Design briefs relating to theory Fabric handling qualities and creative application Decorative textile techniques Fashion illustration and presentation

Learning Outcomes

On successful completion of this module, the student should be able to:* Comprehend the development of Fashion and the theories and concepts underpinning it.* Understand and explore the elements of visual design theory* Evaluate the differing structures and handling qualities in fabrics* Appreciate 'fabric' as a creative medium in fashion design* Demonstrate a variety of textile decoration techniques * Demonstrate an awareness of responsible and ethical management of fabrics and processes* Communicate design ideas using both manual fashion illustration techniques and CAD.

Teaching / Learning Strategy

A programme of illustrated lectures will introduce the student to the theories and concepts of fashion and design. These will be complemented by a series of practical classes in which he/she will participate in fashion, design and fabric experimentation workshops. The module will explore idea development, innovation and research, encouraged through experimentation with mixed media and varying presentation techniques. Feedback strategy: Feedback will be given on a continuous basis, with written summative feedback within 3 weeks provided through grade mark for each assessment

Indicative Reading

-567 Books and articles: McKelvey, K and Munslow, J (2003) Fashion Design: Process, Innovation and Practice, Blackwell Science, Oxford Udale, J (2008) Textiles and Fashion, Ava Publishing Recommended reading- Braddock, S, E and Mahony, M (2005) Techno Textiles, Revolutionary Fabrics For Fashion and Design, Thames & Hudson , London Brackenbury, T (1992) Knitted Clothing Technology, Blackwell Science, Oxford Cresswell, L (2002) Textiles at the Cutting Edge, Forbes Publications, London Da Cruz, E and Black, S (2006) Fashioning Fabrics: Contemporary Textiles in Fashion, Black Dog Publishing, London Fletcher, K (2012) Fashion and Sustainability: Design for Change, Laurence King Fogg, M (2006) Print in Fashion, BT Batsford, London Gioello, D, A (1981) Profiling Fabric Properties, Performance and Construction Techniques, Fairchild , New York Greenlees, K (2005) Creating Sketchbooks for Embroiderers and Textile Artists, BT Batsford, London. Issett, R (2005) Colour on Cloth, BT Batsford, London Kadolfi, S, J (1993) Textiles, 7th edition, Macmillan, New York Oei, L and De Kegel, C (2004) The Elements of design, Thames and Hudson, London Renolds, C (1985) Couture - The Great Fashion Designers, Thames and Hudson , London Sorger, R and Udale, J (2006) The Fundamentals of Fashion Design, Ava, London Taylor, M, A (1991) Technology of Textile Properties, Forbes Publications, London Academic Journals- Journal of the Textile Institute, Journal of Design Management Trade and source journals - Vogue, ID, Dazed and Confused, Tank, Textile View, Raw Vision, Selvedge -567 Online sources: www.craftscouncil.org.uk <http://www.craftscouncil.org.uk> www.fashionmuseum.co.uk <http://www.fashionmuseum.co.uk> www.fashionunited.co.uk <http://www.fashionunited.co.uk> www.harpersbazaar.co.uk <http://www.harpersbazaar.co.uk> www.indigo-salon.com <http://www.indigo-salon.com> www.londonfashionweek.co.uk <http://www.londonfashionweek.co.uk> www.wgsn.com <http://www.wgsn.com> www.nymag.com/fashion/fashionshows/designers <http://www.nymag.com/fashion/fashionshows/designers> www.fashioncapital.co.uk <http://www.fashioncapital.co.uk> www.hintmag.com <http://www.hintmag.com> www.vam.ac.uk <http://www.vam.ac.uk> www.metmuseum.org <http://www.metmuseum.org> www.guidancecom.com/alphabet <http://www.guidancecom.com/alphabet> www.kci.or.jp <http://www.kci.or.jp> www.design-council.org.uk <http://www.design-council.org.uk>

Transferrable Skills

By the end of this module students will have gained competence in the following key areas: creative thinking, design, visual communication, digital communication, presentation, independent judgement and critical awareness, resourcefulness, time management, research and independent learning. These will be achieved through encouragement of a visionary and imaginative approach to idea development in the practical projects along with regular presentations and deadlines.

Module Structure

Activity Total Hours
Independent Learning (FT) 57.00
Lectures (FT) 11.00
Directed study 44.00
Practicals (FT) 44.00
Assessment (FT) 44.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 1 n/a 100.00 40% Design portfolio of textile techniques and fashion design briefsTrimester B Week 11