SHE Level 1
SCQF Credit Points 15.00
ECTS Credit Points 7.50
Module Code M1N226966
Module Leader Jeremiah Essuman
School School of Health and Life Sciences
Subject SHLS - School Office
  • B (January start)
  • C (May start)
  • A (September start)

Summary of Content

The Communicating for Impact modules aim to empower students with the communication and critical thinking skills essential for success as scholars at an African university, and as future leaders of the African continent. The modules are grounded in the belief that a nuanced understanding of written and spoken language and mastery of communication skills are essential to developing and expressing ideas that change the world. In this module, students will build skills in voice analysis through story-telling and new media.


Unit 3: Storytelling and Voice -360? Why we tell stories ? Elements of a compelling story ? Stories of community ? Leadership Stories Unit 4: New Media for Professionals -360? Introduction to New Media ? Introduction to Marketing ? Identifying and understanding your target audience ? Content creation ? Presentations

Learning Outcomes

On successful completion of this module, students should be able to:1). Understand and articulate the importance of narrative storytelling2). Think critically about, and provide examples of, how communication in Africa and around the world is evolving3). Identify a target audience for marketing purposes4). Develop a voice that is appropriate and engaging for a given audience5). Use knowledge of marketing and digital storytelling to market an idea they are passionate about

Teaching / Learning Strategy

This module will engage students with storytelling and marketing skills. A blended learning approach will be used to engage students in the module content. Students will be introduced to concepts and deepen their understanding of these concepts through facilitated classroom sessions. Students will also independently study content published on the online learning environment. Students will further deepen their understanding of all module content through peer learning. Students will receive further support during weekly Office Hours sessions with facilitators.

Indicative Reading

-360 Aarts, B. (2011). Oxford Modern English Grammar. 1st ed. Oxford University Press. Armstrong, G. (2016). Marketing: An Introduction. 13th ed. Pearson. Choy, E. (2017). Let the Story Do the Work: The Art of Storytelling for Business Success. 1st ed. AMACOM. Chun, W. (2017). Updating to Remain the Same. 1st ed. MIT Press. Giri, VN. (2006). Culture and Communication Style., Review of Communication. Volume 6, Issue 1-2. 124 - 130. Harvey, G. (2017). Writing with sources: a guide for students. Indianapolis: Hackett Publishing Company. Leitman, M. (2015) Long Story Short: The Only Storytelling Guide You'll Ever Need. Sasquatch. Straus, J., Kaufman, L., Stern, T. (2014). The Blue Book of Grammar and Punctuation. 11th ed. Wiley. Thonney, T. (2015). Academic Writing: Concepts and Connections. 1st ed. Oxford University Press. Online resources: Dorchies, Greg. "Cohesion." <> Edoro, A. (2013). "The Poetics of Scam (419) Emails." Brittle Paper. November 08, 2013. <> "Grammar Videos." <> Min, Young-Kyung. "ESL: Source Use & Synthesis Skills." <> Writing@CSU: <>

Transferrable Skills

Organising for effective communication Storytelling and presentation Audience awareness Voice Critical thinking Analysis Feedback

Module Structure

Activity Total Hours
Assessment (FT) 50.00
Independent Learning (FT) 76.00
Seminars (FT) 24.00

Assessment Methods

Component Duration Weighting Threshold Description
Course Work 03 n/a 15.00 35% Weekly assessments
Course Work 04 n/a 30.00 35% Presentation
Course Work 02 n/a 30.00 35% Story of Community or Leadership story
Course Work 01 n/a 25.00 35% Weekly assessements