SHE Level 1
SCQF Credit Points 30.00
ECTS Credit Points 15.00
Module Code M1N025058
Module Leader Tofik Saad
School Glasgow School for Business and Society
Subject GSBS - School Office
  • A (September start)
  • A (September start)-B (January start)
  • C (May start)
  • B (January start)-C (May start)

Summary of Content

The Communicating for Impact course seeks to empower students with the communication and critical thinking skills essential for success as scholars at an African university and as future leaders of the African continent. It springs from the belief that a nuanced understanding of written and spoken language and mastery of communication skills are essential to developing and expressing ideas that change the world. In this module, students will build understanding of grammar, conventions and organisation. Students will also engage with different types of arguments and analysis.


Unit 1: Grammar and conventions Scoping and mind/concept mapping Thesis statements and annotated bibliography Essay outlines Unit 2: Arguments, modes of persuasion and logical fallacies Research and evidence Counter arguments and rebuttal Unit 3: Why we tell stories What makes for a good story? Stories of community Leadership Stories Unit 4: Introduction to New Media Understanding your target audience Content creation Presentations

Learning Outcomes

On successful completion of this module, students should be able to:1). Understand grammar and conventions2). Outline, organise and draft argumentative essays3). Write a thesis statement and annotated bibliography4). Incorporate and cite evidence using the Harvard Citation Style5). Conduct effective online research6). Evaluate the credibility of sources7). Engage with the ideas of others during in argument, and use different points of view to strengthen their arguments8). Understand the importance of storytelling9). Understand narrative storytelling10). Think critically about how communication in Africa and around the world is adapting11). Identify a target audience for marketing purposes12). Develop a voice that is appropriate and engaging for an audience13). Use knowledge of marketing and digital storytelling to market something they are passionate about

Teaching / Learning Strategy

This module will provide students with a foundation in academic writing and will engage students with storytelling and marketing skills. A blended learning approach will be used to engage students in the module content. Students will be introduced to concepts and strengthen their knowledge of these concepts through facilitated classroom sessions. Students will engage in individual self-work content, published on the online learning environment. Students will further deepen their understanding of the module through peer learning. Students will receive further support during weekly Office Hours sessions with facilitators.

Indicative Reading


Transferrable Skills

Meta Skill: Communicating for impact Core Skills: Writing process, Organising for effective communication, Audience awareness Meta Skill: Critical thinking Core Skills: Synthesis, Argument and judgment, Research, Analysis Meta Skill: Engaging Others Core Skills: Feedback Meta Skill: Communicating for impact Core Skills: Organising for effective communication, Storytelling and presentation, Audience awareness, Voice Meta Skill: Critical thinking Core Skills: Analysis

Module Structure

Activity Total Hours
Seminars (FT) 30.00
Lectures (FT) 30.00
Assessment (FT) 60.00
Independent Learning (FT) 180.00

Assessment Methods

Component Duration Weighting Threshold Description
Course Work 03 n/a 27.50 n/a Essay
Course Work 04 n/a 22.50 n/a Presentation
Course Work 02 n/a 27.50 n/a Academic Essay
Course Work 01 n/a 22.50 n/a Essay Outline