SHE Level 1
SCQF Credit Points 10.00
ECTS Credit Points 5.00
Module Code M1L124838
Module Leader Marissa McDonagh
School Glasgow School for Business and Society
Subject Economics
  • C (May start)

Pre-Requisite Knowledge


Summary of Content

-108 This aim of this module is to enable students to better understand, identify and tackle the main economic challenges that managers may encounter when implementing strategy in today's International Business environment. Strategies to manage the risks associated with current business environents are explored through basic economic analysis and academic theory which are then applied to relevant case studies. The module will also consider the development of robust business process regarding an enterprise's financial and risk position in an economically uncertain and vibrant world. Furthermore themes of socially responsible business activities will be a focus of the module. Overall, the module will explore the associated risk factors at local, national and international level which influence, guide and often determine the economic behaviour of both producers and consumers.


-108-108 8468 LO1: An introduction to post crash economic issues and challenges. -108 8468 LO2: An introduction to identifying, assessing and managing Risks' pertinent to the internationalisation process and an introduction to business planning with a focus on profitability and liquidity. -108 8468 LO3: Models and discussion of ethical consideration for conducting business in an International Business environment. Application of theory to a collaborative case study.

Learning Outcomes

On successful completion of this module, the student should be able to:. Demonstrate critical awareness and understanding of some of the ways a firm can strategise to tackle modern economic and social issues utilising relevant theories.. Understand the key issues linked to business planning with a focus on profitability and liquidity and developing a robust financial risk management framework.. Show an understanding of the potential trends, issues and problems confronting successful and ethical business activities.

Teaching / Learning Strategy

-108 This module will use a range of methods to support student-centred learning. These include lectures, student-centred seminars, group work, group presentations, blended learning, including video lectures. All of which will be supported by the use of a Virtual Learning Environment (GCU Learn/Blackboard), which will be used to facilitate group discussions, provide access to additional reading links and audio visual material. Participants of the 3 week assessment will be offered support via online journal and they will submit a reflective short essay on their experience of working collaboratively. They will also have access to the Learning Development Centre and library staff. Assessment for this module is two-fold. Students will be assessed on an individual and group basis. Students will submit a report based upon a case study which draws upon the main themes covered in the module. Students will then work in cross cultural teams to produce a presentation and accompanying briefing note based upon a practice case study of a Scottish company internationalising. This simulation activity will be underpinned by lectures, face to face seminar discussions and academic readings.

Indicative Reading

-108-108 CORE TEXT; ? J. Sloman Essentials of Economics (6th Edition) 2013 -108 Further readings; ? Atrill, P & McLaney, E. (2017), Accounting and Finance for Non-Specialists, Pearson, UK, 10th edition. ? Cavusgil, S. Tamer and Pervez, N. Ghauri (2002). Doing Business in Emerging Markets, Entry and Negotiation Strategies. Thousand Oaks; SAGE publications. ? Hofstede, G.J, Pedersen, P.B (2002). Exploring Culture Exercises, Stories, and Synthetic Cultures. Boston: Intercultural Press ? McFarlin, D and Sweeney, P. (2011) International Management: Strategic Opportunities and Cultural Challenges (4th Ed) Routledge: New York, N.Y. ? Rugman & S. Collinson International Business (6 th edition) Prentice Hall 2012 -108 Indicative journals; Cross Cultural Management: An International Journal International Journal of Business and Management International Journal of Cross-Cultural Management Journal of International Business Studies -108 Websites utilised; www.academyofmarketing http://www.geert- Journal of Management Studies

Transferrable Skills

-108 By the end of this module students will have gained competence in the following key areas: Developing analytical and critical abiliites. Problem solving and ethical responsibility appreciation. Ability to assess and debate complex concepts and issues. Develop presentation and collaboration skills.

Module Structure

Activity Total Hours
Independent Learning (PT) 36.00
Lectures (PT) 10.00
Practicals (PT) 10.00
Seminars (PT) 10.00
Assessment (PT) 34.00

Assessment Methods

Component Duration Weighting Threshold Description
Course Work 01 n/a 60.00 35% 1000 word individual report
Course Work 02 n/a 40.00 35% Group presentation and briefing note.15 mins