SHE Level 1
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code M1L122839
Module Leader Marissa McDonagh
School Glasgow School for Business and Society
Subject Economics
  • A (September start)-B (January start)
  • B (January start)-A (September start)

Pre-Requisite Knowledge


Summary of Content

-360b7 The complex social and economic work environment of today requires individual and group ability to adapt, be enterprising and innovative. Employers actively seek graduates who can readily apply employability and enterprise skills in a socially responsible and economic way. The fundamental objective of the module is to provide a practice-based introduction to understanding and developing entrepreneurial capabilities and awareness amongst first year students, particularly those studying accounting, finance and economics. Its focus will be on developing students' opportunity recognition abilities, team entrepreneurship skills and their analytical competences in assessing the feasibility of business opportunities. -360b7 As aspiring professionals who might end up advising, auditing and consulting with, or employed by public and private sector organisations (locally, nationally or internationally), students will be expected to be able to assess a 'business' idea, so that they gain insights into the challenges facing decision makers. Students will engage with local and global communities and become involved in real world challenges and problems where they will be encouraged to analyse issues and craft solutions. In so doing, students will also be introduced to issues surrounding CSR and ethical business advice. This will be developed through a series of lectures, workshops and group consultative activities. Students will also be anticipated to produce a summative feasibility plan relating to a 'business' idea. Summary of how PRME-related issues / topics are covered in this module: -360d8 Principle 1 (85.. develop the capabilities of students to be future generators of sustainable value for business and society 85..) d8 Principle 2 (85. incorporate into our academic activities and curricula the values of global social responsibility 8585.) d8 Principle 3 (85. create educational frameworks, materials, processes and environments that enable effective learning experiences for responsible leadership). -360d8 Principle 4 (85. engage in conceptual and empirical research that advances our understanding about the role, dynamics, and impact of corporations in the creation of sustainable social, environmental and economic value.. -360b7 Understanding of the entrepreneurial process will help develop students' capability in being future generators of sustainable value. b7 Appreciation of basic tenets of CSR and ethical business advice from a local and global perspective will assist with Principle 2 Improved data-use and intellectual skills will lead to a better understanding, and ability to model highly complex interactions between organisation in their short-, medium- and long-term operations and objectives.


The syllabus is organised as follows: [Trimester A] Block 1: Employability & Enterprise 6 weeks (weekly lectures and seminar from core module team) -360b7 Introduction to the module b7 Enterprise and employability context and theory b7 Workplace Culture b7 Graduate Attributes and Enhancing Employability Block 2: Business Management Practices 5 weeks (weekly lectures and seminar from core module team) -360b7 Business Structures b7 SWOT/PESTLE/STEEPLE analysis b7 Budgeting b7 Project management b7 Creativity theory and practice b7 Innovation theory [Trimester B] Block 3: Strategic Management 5 weeks (weekly lectures and seminar from core module team) -360b7 Exploring business scenarios b7 Market assessments / Access to markets and income projections b7 Social, economic and environmental impacts b7 Technical feasibility b7 Staffing needs and HRM issues b7 Accounting and Financing b7 Risk Management and Business Continuity Planning b7 Evaluation of options b7 Conclusions: the preferred scenario Block 4: Feasibility Study 6 weeks Feasibility Study, supported by 6 seminars with module team for project contextualisation and facilitation.

Learning Outcomes

On successful completion of this module, the student should be able to:" Understand the environment of the workplace including organisational culture and sub cultures; " Identify and evaluate their own employability and enterprise skills, taking ownership of their own personal development" Undertake a feasibility planning process and construct a feasibility study; " Understand how to justify and implement such a study, both at the opportunity recognition and the study implementation stages; " Develop a critical awareness of the importance of opportunity recognition processes involved in creating and developing business opportunities; " Be able to integrate their awareness of important business knowledge, skills and abilities in functional areas (e.g. operations, finance)" Appreciate the skills and techniques necessary for successful group working

Teaching / Learning Strategy

The module is delivered through two direct modes of contact and through independent learning. The directed modes of learning over the session will include: -360b7 The Lecture will be designed to offer current academic thinking on key concepts of theories in entrepreneurship and business development. Lectures will involve use of casework and research generated by GCU research groups. b7 The Feasibility Study (group-based) will constitute the main strategy for learning on this module. It will run for six weeks over one trimester. It will be designed by the module team, ensuring that students undertake it in an appropriate context (but students groups will be from a mix of programmes, to ensure multi-disciplinarity. A project brief will be issued by programme with instructions and details. The brief includes marking criteria and the feedback strategy. Programme teams will ensure that their project brief is appropriately contextualised. b7 Seminar these will be student centric with students taking lead roles in designing and leading debates. Students' directed and independent learning will be supported by online modes of learning through GCU-Learn. Students will be encouraged to develop both independent and collegiate approaches to the work of the module. GSBS will continue to use the advancement of GCU Learn as a blended learning tool through its teaching and learning as well as through engagement with students. GSBS will ensure that all modules are GCU Learn enabled and with the support of the Learning Technologists at the cutting edge of development of online materials. Academic staff and the Learning Technologists will continue to work together to develop and operate all modules on GCULearn to ensure student support and information sharing. Students are provided with formative and summative feedback via a variety of mechanisms. Feedback on coursework is provided within 3 working weeks of submission.

Indicative Reading

-360b7 Burns, P. (2008) Corporate Entrepreneurship: Building an Entrepreneurial Organisation, 2nd Edition, Palgrave MacMillan, Hampshire, UK. update b7 CBI / Universities UK (2009) Future Fit - Preparing Graduates for the World of Work, London: CBI b7 Pike R and Neale B, Corporate Finance and Investment, Decisions and Strategies, (Latest Edition), Prentice Hall b7 Zwade, C. (2007) Feasibility Study Preparation and Analysis. Princeton Commercial Holdings. Journals: -360b7 Advances in the Study of Entrepreneurship, Innovation, and Economic Growth b7 Creativity and Innovation Management b7 Creativity Research journal b7 Digital Creativity b7 Entrepreneurship and regional development b7 Entrepreneurship theory and practice

Transferrable Skills

By the end of this module students will have gained competence in the following key areas: Analytical and critical thinking skills Communication skills (oral and written) Discussion skills Problem solving skills Interpersonal skills Time management skills Team working skills

Module Structure

Activity Total Hours
Independent Learning (FT) 122.00
Seminars (FT) 22.00
Assessment (FT) 40.00
Lectures (FT) 16.00

Assessment Methods

Component Duration Weighting Threshold Description
Course Work 01 2.00 25.00 35% 2 x 1hr class tests (MCQ based)
Course Work 02 n/a 75.00 35% Group report generated from feasibility study. 3000 words max