SHE Level 1
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code M1L112553
Module Leader Charlotte Craig
School INTO
Subject INTO
  • A (September start)
  • B (January start)

Pre-Requisite Knowledge


Summary of Content

The module is intended to introduce the distinctive characteristics of business activities that cross national boundaries. This involves discussion of some of general concepts and issues prior to consideration of trends in relevant phenomena such as FDI (Foreign Direct Investment) and international trade. The institutional context of this will be explored. The implications of these environmental variables will be analysed by consideration of stereotypical MNC's (Multi-National Corporations). The module will consider how cultural and social differences impact upon the ability of businesses to operate across borders.


1. What is International Business? 2. Exploration of the rise of international trade and investment post-1970's and the rebalancing of the global economy with the rise of Asia and other members of the BRIC (Brazil, Russia, India & China). Globalisation and Regionalisation of the business environment will be considered. 3. The Regulation of International Business: The role of international institutions - WTO, IMF and World Bank. The complementary and at times contrasting pattern of regional integration - EU (European Union), North American Free Trade Agreement (NAFTA) and ASEAN (Association of South East Asian Nations). 4. Stereotypical examples of the MNC and associated managerial structures and practices will be explored to illustrate key aspects of International Business in action: 'Resource Seeking' MNCs (e.g. Exxon Corporation and Tata), 'Market Seeking' MNCs (e.g. Nike and KPMG) and 'Efficiency Seeking' (Armani and VW). 5. Doing business across borders and coping with social and cultural complexity: Definitions of culture and exploration of the implications of contrasting cultures for cross-border management. The impact of culture upon the communications and marketing activities of MNCs.

Learning Outcomes

On completion of this module the student should be able to: Understand and explain the main factors that shape the environment for cross-border business including the policies of key institutions Appreciate the significance and implications of the expansion of international trade since 1970's and the proportionately greater upswing in FDI evidenced by the growth of MNC's Appreciate the differing motivation and nature of MNCs. Demonstrate an understanding of how cultural and social differences affect the manner in which international businesses are managed

Teaching / Learning Strategy

The teaching/learning strategy will be based upon the lecture / seminar format. Formal lectures will introduce key concepts and the issues. The complementary seminar programme will explore these in greater detail. Students will be set specific tasks in seminars and will be expected to participate in seminar discussions, make presentations and participate in group work including on-line elements.

Indicative Reading

C. W. Hill - International Business, Competing in the Global Marketplace. McGraw-Hill 2007 M. Tayeb - International Business, Theories, Policies and Practices. Prentice Hall 2000 C. Rugman - International Business. McGraw-Hill 2003 J. Mitchie - The Handbook of globalisation. Edward Elgar 2003 J. Morrison - The International Business Environment: Diversity in the Global Economy. Palgrave 2002 P.Morosini - Managing Cultural Differences; Effective Strategy and Execution Across Cultures in Global Corporate alliances. Pergammon 1998 G. Redding - Cross-Cultural Management. Vol 2, Manageing Cultural Differences. Edward Elgar 2003 Websites http://eldis http://worldbank http://WTO

Transferrable Skills

1. Learning Skills: The ability to use the library and associated database resources to undertake the requirements of the seminar programme and coursework. 2. Communication: Ability to express concepts and arguments with clarity and confidence. These skills will be acquired through both individual and group oral presentations. Written communication skills are enhanced by a requirement to submit an individual seminar paper. 3. Self-Management: Ability to set personal objectives and manage time and tasks.

Module Structure

Activity Total Hours
Directed Learning 30.00
Assessment (FT) 30.00
Independent Learning (FT) 92.00
Lectures (FT) 24.00
Seminars (FT) 24.00

Assessment Methods

Component Duration Weighting Threshold Description
Exam (Exams Office) 2.00 50.00 35% Unseen Exam
Coursework 0.00 25.00 35% Seminar Presentation
Coursework 0.00 25.00 35% Written Report