SHE Level 5
SCQF Credit Points 60.00
ECTS Credit Points 30.00
Module Code MMN823597
Module Leader Ken Garner
School Glasgow School for Business and Society
Subject Media and Journalism
  • B (January start)-C (May start)
  • A (September start)

Pre-Requisite Knowledge

Satisfactory completion of PG/Dip Multimedia Journalism or having less than 30 credits outstanding

Summary of Content

This module presents MA Multimedia Journalism students with the opportunity to be assessed for final Masters qualification on a substantial Portfolio of published / publishable / broadcast-standard journalistic work - a requirement for accreditation for Masters by both main journalism accrediting bodies. Building on personal development planning briefings throughout the programme, including students' reports on progress in work experience, and with group and individual tutorial preparation towards the end of the Semester B Assessment Period, students will be encouraged to develop and draw on journalism practical specialisms or interests acquired during the Diploma part of the programme, and be instructed how to propose, present and submit articles / develop broadcast features or documentaries / magazine spreads / features / design, web pages , to achieve the best chance of getting work published or broadcast. The aim is to strive for published print articles / pages wherever possible, although this is not a formal requirement; whereas winning TV or radio-documentary broadcast slots for independent freelance productions is logistically harder and not expected as a matter of course. Students will be guided individually on what might constitute the most-effective display of their journalistic talents and achievements in the final portfolio. Given the multimedia nature of the programme award, students will normally be required to submit a Portfolio covering at least two media, one of them to be broadcast (radio or TV) or online, with min/max length/duration of content in each medium reduced broadly proportionate from the single medium limits indicated below, to their relative size; for example, a Project consisting of 22 mins' radio news reports and/or radio news presentation (ie half the minimum amount of radio material), plus 7,000 words of print journalism (ie half the maximum amount of print journalism) General indicative guidance on the recommended minimum and maximum size and length of the Portfolio element, expressed in single medium terms is proposed as follows: Minimum Maximum All print journalism copy 10,000 words 14,000 words All radio journalism / current affairs / documentary 45 mins 90 mins All TV journalism / current affairs / documentary 25 mins 40 mins All online / web journalism / incl. brief AV elements 20 web pages 30 web pages All newspaper/magazine page layout / production 30 A4 pages 45 A4 pages But students will be advised not to attempt a portfolio containing more than two kinds of media output, unless they can demonstrate in their proposal and plan that they have prior completion of some original portfolio-quality work in two media which they have not previously submitted for assessment. Group working is possible for all or part of a group of students' portfolios, most obviously in producing a TV documentary, magazine/newspaper design & production, or website design and production.


As an individual production portfolio, there is no set syllabus, but students will typically engage in some or all of the following activities, but which must include the final two in this list: Devising, planning and pitching news stories and feature ideas to editors Researching, reporting and writing original news or feature articles Conceiving and executing newspaper or magazine page layouts incorporating text, pictures, graphics, headlines, captions Researching, reporting, writing, editing and presenting radio or television news reports, bulletins, current affairs packages or longer documentary features Designing, updating, writing and editing multimedia journalistic web pages Researching the journalism jobs market in Scotland and further afield Preparing job applications, CV, portfolios, aircheck CDs/ DVDs, in line with PPACT counselling programme throughout prior Trimesters A and B

Learning Outcomes

On satisfactory completion of this module, students should be able to:Demonstrate critical awareness of current issues in journalism and one or more medium-specific and/or journalistic subject specialismsDemonstrate originality or creativity in the application of journalistic knowledge and practicesPractise in a wide and often unpredictable variety of journalistic contextsUse a significant range of journalism skills, techniques and practicesCommunicate journalistic messages using appropriate media and medium-specific techniques to a range of audiences with different levels of knowledge/expertiseUse a wide range of software to support and enhance journalistic workExercise substantial autonomy and initiative in planning and completing journalism activitiesTake responsibility for their own work and (if appropriate) significant responsibility for the work of othersPractise journalism in ways which draw on critical reflection on their own and (if appropriate) others' roles and responsibilities

Teaching / Learning Strategy

-540 Pre-module guidance and briefings about making most of work experience opportunities during the session to produce portfolio items, during regular PPACT counselling meetings from Trimester A onwards Tutorial guidance in planning Portfolio during weeks 44-48, leading to Proposal (wk 45) including customised ethical issues statement, and agreed finalised plan of format and submission (no later than wk 47), and allocation thereafter to appropriate individual/group supervisor from FT module teaching team. Independent Learning from execution of Portfolio (wks 46 to wk 48) with minimum one hour per week (average) direction & consultation with supervisor. At least one nominated FT staff member available in any one week through this period to allow for staff vacations; & one nominated staff person to be available in any week to give access to broadcast equipment over vacation Individual Critical Reflective Essay & Report / Final Career Planning Dossier (ie CV, draft letters, evidence of job market research, documentation of & reflection on work experience completed on programme) on specific occupational & ethical challenges and context of portfolio work, to be written to customised individual/group question set by supervisor & module leader no later than Week 2, or 3 weeks before final submission date, whichever is the later. Module Pass Mark: 50%.

Indicative Reading

Alden Angell, R. 2009. Getting into Film and TV: How to Spot the Opportunities and Find The Best Way In, London: How To Books, 9 th ed -567 Barber, Lynn. 2014. A Curious Career. London: Bloomsbury Bull, Andy. 2007. The NCTJ Guide to Careers in Journalism. London: Sage Caprez, Emma. 2009. Careers Uncovered: Journalism. Richmond: Trotman, 2 nd ed Emm, Adele. 2014. Researching for the Media: Television, Radio and Journalism. London: Routledge Gillman, Claire. 2012. Make Money From Freelance Writing: Teach Yourself. London: Hodder Education Holmes, Tim et al. 2012. The 21st Century Journalism handbook: Essential Skills for the Modern Journalist. London: Routledge -567 Institute for Career Research. 2015. Careers as a Journalist: Business and Financial News. London: CreateSpace McKane, Anna. 2009. Journalism: A Career Handbook. London: Methuen McKay, Jenny. 2013. The Magazines Handbook. London: Routledge, 3 rd ed Seguin, J. 2014. Media Career Guide: Preparing for Jobs in the 21st Century, Bedford: Bedford Books, 9 th ed

Transferrable Skills

specialist knowledge ability to apply knowledge logical thinking critical analysis problem-solving written and spoken communication ability to use numerical data computer literacy and research skills self-confidence self-discipline self-reliance awareness of strengths and weaknesses creativity independence desire to go on learning ability to reflect reliability integrity honesty and regard for others entrepreneurial skills as appropriate ability to prioritise tasks time management interpersonal skills presentational skills ability to work in teams and leadership skills commercial awareness flexibility innovation independence and risk-taking

Module Structure

Activity Total Hours
Tutorials (FT) 12.00
Assessment (FT) 70.00
Directed Learning 98 hours 518.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 0.00 30.00 45% Critical Reflective Essay + Career Planning Materials (6000 words or equivalent)
Coursework 0.00 70.00 45% Coursework: Portfolio (12-14,000 words or equivalent)