THE BUSINESS OF MUSIC

SHE Level 2
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code M2P322875
Module Leader Iain Muego
School Glasgow School for Business and Society
Subject Media and Journalism
Trimester
  • A (September start)

Pre-Requisite Knowledge

None

Summary of Content

The aim of this module is to enable the student to understand and critically analyse a range of issues affecting the contemporary music industries and the factors governing music production, global ownership and consumption practices. The syllabus will also cover overarching themes such as economics, politics, technology, copyright, the role of radio, the influence of the music press, and music policy.

Syllabus

This module will cover a selection of the key themes affecting global music industries, such as: -360b7 Companies, corporations and music businesses b7 The role the music press and journalism b7 The impact of radio b7 Economics b7 Consumption, Cultural Capital and Fans b7 Politics and Government Policy b7 Changing Technologies b7 Copyright and Intellectual Property b7 PR and promotions

Learning Outcomes

On successful completion of this module, the student should be able to:" Demonstrate a broad knowledge of the contemporary music industries" Understand and evaluate a range of academic approaches to the music industries." Place music products into their global business, economic and political contexts." Apply a range of theoretical perspectives on the music industries to a real world example.

Teaching / Learning Strategy

-360b7 Lectures b7 Student Led Seminars b7 Screenings b7 Tutorials for specific assignments GSBS will continue to use the advancement of GCU Learn as a blended learning tool through its teaching and learning as well as through engagement with students. GSBS will ensure that all modules are GCU Learn enabled and with the support of the Learning Technologists at the cutting edge of development of online materials. Academic staff and the Learning Technologists will continue to work together to develop and operate all modules on GCULearn to ensure student support and information sharing. Students are provided with formative and summative feedback via a variety of mechanisms. Feedback on coursework is provided within 3 working weeks of submission

Indicative Reading

-360-235b7 Books and articles: -360-235b7 Noise: The Political Economy of Music, by Jacques Attali (1985), extracts -360b7 Bowman, Wayne D. (1998) Philosophical Perspectives on Music, Oxford -360b7 Barrow, Tony. Newby, Julian. (1994) Inside the Music Business Routledge b7 Berendt, Joachim-Ernst (1988) The Third Ear Shaftesbury: Element Books, 72-83 b7 Cloonan Martin (2007) Popular Music and the state in the UK, Arena b7 Gordon, Steve (2011) The Future of the Music Business (3 rd ) Hal Leonard Corp' b7 Hull G. Hutchison T. Strasser R. (2010) The Music Business and the Recording Industry (3 rd ) Routledge b7 McClary, Susan (1985) afterword to Attali's Noise b7 Middleton, Richard (1990) Studying Popular Music Milton Keynes: Open U Press, b7 North & Hargreaves (1997) 'Music and Consumer Behaviour', in Hargreaves & North, The Social Psychology of Music, Oxford: b7 Shepherd, John (1991) Music as Social Text Cambridge: Polity, b7 Street, John (2011) Music and Politics. Polity Press

Transferrable Skills

By the end of this module students should have gained competence in the following key areas: -359 self-discipline b7 self confidence b7 awareness of strengths and weaknesses b7 knowledge of international affairs b7 commercial awareness b7 time management b7 interpersonal skills b7 presentational skills b7 ability to work in teams and leadership skills creativity

Module Structure

Activity Total Hours
Assessments 20.00
Seminars 12.00
Lectures 24.00
Independent Learning 144.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 1 n/a 40.00 35% Seminar - student led presentation 20 minute wk 3 -12
Coursework 2 n/a 60.00 35% Case Study 2500 words (wk 12)