GSBS students visit GCU New York campus

23 June 2015

GSBS students visit GCU New York campus

GSBS students visit GCU New York

More than 100 Glasgow School for Business and Society students visited GCU New York as part of the School’s annual study trip to a global fashion centre.

BA(Hons) International Fashion Branding, BA(Hons) Fashion Business and BA(Hons) International Retail Marketing students and five staff members were welcomed to the NY campus by Principal Professor Pamela Gillies CBE and Cara Smyth, Vice President of GCU New York.  Frank Zambrelli, co-founder of Banfi Zambrelli, presented a lecture on the principles of fair fashion during their tour.

Aileen Stewart, Programme Leader BA/BA(Hons) International Fashion Branding, led the study trip. She said: “The annual overseas study trips give our students a chance to visit iconic fashion cities and offer an insight into places the ordinary visitor would not have access to. The opportunity and experience of visiting different cultures is extremely valuable, making teaching and learning all the more meaningful and exciting. Visiting GCU New York was particularly useful as it demonstrated the reach and values of GCU, deepening the students' understanding of their studies at home. They were very impressed by the campus and the potential to study there in future. Frank Zambrelli’s extremely enjoyable and interesting presentation on ethical practices in the industry brought the subject to life for our students and they commented that it made them think about the many additional aspects of fair fashion that they had previously not been aware of.”

As well as touring GCU New York, the students explored the sector’s marketing and branding strategies in Manhattan’s fashion district, went behind the scenes at Macy’s, and visited one of the world’s largest malls.