GCU students to explore fashion capital

11 May 2015

GCU students to explore fashion capital

Some of the GSBS students head off on their study trip

More than 100 Glasgow School for Business and Society students are going behind the scenes in one of the world’s fashion capitals.

Six members of staff and 105 students from the BA(Hons) International Fashion Branding, BA(Hons) International Fashion Business and BA(Hons) International Retail Marketing programmes are travelling to New York for the School’s annual study trip to a global fashion centre.

They will observe the sector’s marketing and branding strategies in Manhattan’s fashion district, go behind the scenes at Macy’s, and visit one of the world’s largest malls, as well as visit GCU New York, where they will hear from Cara Smyth, GCU NY Vice President, and Frank Zambrelli, of Banfi Zambrelli, who will discuss the principles of fair fashion.

Aileen Stewart, BA(Hons) International Fashion Branding Programme Leader, said: “Each year our students travel to a major fashion capital to gain invaluable real-life experience of the industry. This year, they are particularly excited to be visiting New York, one of the most exciting fashion capitals of the world. I am sure the visit to GCU New York to hear from Frank Zambrelli on ethical practices in the industry will be particularly interesting.”