BA (Hons) International Tourism and Events Management

The international tourism and events sector has witnessed phenomenal growth and significant change in recent years. With global opportunities and a range of career choices, there has never been a more exciting time to pursue a career in international tourism and events management.

Our programme develops your cultural understanding of events and tourism, and how they impact on society and the environment. You will be equipped with business and management knowledge incorporating an international perspective. This includes planning, marketing, and staffing through to risk assessment and securing funding to create, manage and deliver successful events and tourism initiatives.

You'll benefit from interactive and hands-on learning experiences, collaborating with business using social media, wikis and blogs, providing you with practical skills that you can carry forward into your career.

You will also benefit from industry speakers, field trips and real-life business simulations that will provide you with networking opportunities, key insights and a competitive edge on entering the industry.

Year 1

Enterprising Behaviours for the Business Professional; Principles of Marketing; Welcome to the World of Tourism and Events; Fundamentals of Financial Management; Introduction to Tourism and Event Studies; Option module (including languages)

Year 2

Ethics and Responsible Leadership; Creating and Designing Experiences; Tourism and Event Operations; Event Delivery and Management; Managing in the Destination; Option module

Year 3

Entrepreneurship for Business, Society and the Professions; Tourism and Event Policy; Financial Decision Making in the Tourism and Event Industry; Re: Imaging the Destination; Business Research Methods: Theory and Practice; Option module

Year 4

Honours Dissertation, Current Issues in Tourism and Events; Critical Tourism and Event Studies; Event Tourism in Context; Option module

The module and assessment information described here has been approved in line with the University’s Quality Assurance and Enhancement Process. This allows us to ensure that the courses we offer are high quality and relevant for today’s students. Occasionally we have to make changes to programme information after it has been published. For full details of potential changes to programmes and how they can affect your application please read the Information for students relating to Programme Changes/Cancellation and Withdrawal from Portfolio.

Study Options

  • 2022/23


Mode of study


Start date



BA (Hons)
Full Time
4 Years
Sep 2022
GCU Glasgow
Award Mode of study Duration Start date Location UCAS  
BA (Hons) Full Time 4 Years Sep 2022 GCU Glasgow Enquire Apply

Year 1
Scottish Higher: Standard entry requirement: BBBBC (incl English) or another essay-based subject (History or Modern Studies) Nat 5:C (Maths)
Minimum entry requirement: BBBCC (incl English) Nat 5:C (Maths)

Minimum entry requirements are for widening access students only. If you are from a group that is not currently well-represented in higher education you may qualify as a widening access student. This includes living in a target postcode area, attending a target school or college, attending SWAP, are care-experienced or provide care for someone else, have refugee status or are an asylum seeker.

A level: BCC GCSE: C/4 (Maths and English)
ILC Higher: H2 H3 H3 H3 H3 (incl H3: English) H5/O2:(Maths)
IB Diploma: 26 points (incl Maths and English)
BTEC: DMM Ext Dip GCSE: C/4 (Maths and English)
SWAP: Law, Business and Accounting - BBB

Year 3
College HND: Events Management/Hospitality Management/Activity Tourism/Travel and Tourism - graded units AB

BA (Hons) International Tourism and Events Management – will also be available for level 3 entry from 2021/2022 with the following criteria:

HND Events Management,  HND Travel and Tourism, HND Hospitality Management or HND Activity Tourism with AB in the Graded units.

English language
IELTS score of 6.0 with no element below 5.5 (or equivalent)

All entry requirements listed here should be used as a guide and represent the minimum required to be considered for entry. Applicants who are made a conditional offer of a place may be asked to achieve more than is stated.

Additional Information

Modern Apprenticeships

If you have completed a Modern Apprenticeship at SCQF level 6 in a relevant discipline this would be equivalent to two highers at B.

Relevant experience (RPL)

GCU’s flexible entry policies exist to allow relevant work experience and prior learning to be considered towards standard entry or advanced entry into a course. If you have three to five years of relevant work experience, you can apply for the degree that interests you and get in touch with our admissions team about your application and your eligibility for Recognition of Prior Learning.

International Pathways

If you do not meet the English language requirements, you may be eligible for our pre-sessional English programme which is taught at our Glasgow campus.

The tuition fees you pay are mostly determined by your fee status. What is my student fee status?

Annual full-time tuition fees

Home: £1,820*
RUK: £9,250**
International: £13,000

*Scottish student tuition fees are subject to confirmation by the Scottish Government and may change once confirmed.
**Students from the Rest of the UK (RUK) will pay no more than £27,750 towards the total fees of a three or four-year degree.

Fees are subject to change and published here for guidance only.

Additional costs

As a student at the University, there are additional fees and costs which may or may not apply to you, but that you should be aware of.

View additional costs


We provide high-quality education for a fair price; as the University for the Common Good, we are committed to offering accessible higher education for talented students by keeping our tuition fees low and providing a generous scholarship package of over £2 million per year.

View undergraduate scholarships at GCU.

Moffat Scholarship

This scholarship awards up to £3600 which is paid in three instalments throughout the academic year. The Moffat Scholarship awards support students pursuing a career in the travel, tourism or events industries. In addition to financial support, Moffat Scholarship Award winners also have the opportunity to gain valuable work experience and enhance their CV working within The Moffat Centre, the UK's largest university-based consultancy and research centre for tourism and travel market research and business development. Find out more about Moffat Scholarships.

You can choose to study language modules as part of this degree. GCU offers modules in French, Spanish, German and Italian from beginners to professional level.

Exchange opportunities are available with partner institutions in Europe, Canada, the USA, Australia or Latin America.

A range of assessment methods are used which are designed to provide the knowledge and understanding required by the aims of the programme, and to develop an array of intellectual, professional and transferable skills. As a result, a balance of exams and coursework assessments has been developed.

The nature of coursework assessments range from: individual and group-based projects leading to individual and group reports, including group and individual presentations and self and peer review exercises.

The learning and teaching methods we use ensure that the programme is both vocationally relevant and academically challenging. Our approach is student-centred, practical and relevant to the needs of the student and employers. We've moved the focus to a more independent learning approach, where you will be encouraged to generate and critically evaluate theory and practice.

As well as the traditional lecture, seminar and workshop formats, we adopt a multi-platform approach to learning that includes a wide range of supporting material, including podcasts, webinars (internet-based seminars), discussion boards and independent (including web-based) study. In tutorials, we encourage students to participate and contribute to the learning environment through discussion and group work.

Throughout our programme, you will also engage in 'real world' scenarios in the events and tourism sector through live industry projects, case studies and investigations and be encouraged to maximise industry links and work experience to put into practice the theoretical concepts and frameworks you're learning.

The range of modules from theoretical to practical and business-orientated is designed to equip you with a critical awareness of the role of tourism and events businesses in society. You will develop the wide range of knowledge and skills necessary to excel as a leader in industry or to launch your career as an entrepreneur.