The global fashion industry is valued at over two trillion dollars and represents one of the largest economies in the world.* With the growth of digital advancements and consumer power, the international fashion world is in the market for transparent, ethical and customer-driven strategies.
Answering the call for specialist graduates with disciplines in both fashion and marketing, the MSc International Fashion Marketing has been redeveloped alongside industry to bring you the practical, technical expertise that you need to compete and thrive in this dynamic industry.
Fashion marketing is continually evolving alongside technology and an increasingly accessible marketplace.
* McKinsey and the Business of Fashion, The State of Fashion 2017
"I was aware that GCU's fashion department had a great reputation. I liked the idea that the course covered many different subjects and was very industry oriented, also offering students the chance to be creative. Since graduating, I have moved down to London and gained great experience working for three different brands."Kay MacPhail, International Fashion Marketing Graduate
You'll become part of a niche but diverse student community, experiencing a truly international working environment, learning from peers and teaching staff from around the world, gaining real insight into the major similarities and differences in approaches to fashion marketing and consumers globally.
You will develop:
- a deeper understanding of the real world issues that affect the fashion industry from a UK and global perspective
- responsible decision making and ethically driven behaviours
- creative skills in key fashion marketing areas, such as branding, communications, consumer insights through visual presentations, videos and workshops
- finely-honed practical application knowledge led by industry work experience
Your masters experience is enhanced by workshops and guest speakers. You'll explore the fashion market in Milan visiting a fashion assembly which hosts fashion students, academics and brands from all over the world. An industrial placement provides much needed networking opportunities and a chance to keep your practical skills sharp during your postgraduate study.
All entry requirements listed here should be used as a guide and represent the minimum required to be considered for entry. Applicants who are made a conditional offer of a place may be asked to achieve more than is stated.
Typical entry requirements
UK Honours degree 2:2 or equivalent
Academic IELTS score of 6.0 (or equivalent) with no element below 5.5.
Please note: if you are from a majority English speaking country, you may not be required to provide further proof of your English Language proficiency.
Other academic and vocational qualifications
Each application to GCU is considered on an individual basis. If you do not have the typical academic entry qualifications, but can demonstrate relevant work experience and/or credits from recognised professional bodies, you may be eligible to enter this course via the University's Recognition of Prior Learning scheme.
If you do not meet the English language requirements, you may be eligible for our pre-sessional English programme which is taught at our Glasgow campus.
The tuition fees you pay are mostly determined by your fee status. What is my student fee status?
Tuition fees 2019/20
Tuition fees 2018/19
Fees are subject to change and published here for guidance only. Fees and refund policy.
As a student at the University, there are additional fees and costs which may or may not apply to you, but that you should be aware of.
We provide high-quality education for a fair price; as the University for the Common Good, we are committed to offering accessible higher education for talented students by keeping our tuition fees low and providing a generous scholarship package of over £2.5 million per year.
A Santander fee scholarship of £5,000 is available to study a full time Masters level programme at GCU. Find out more.
EPASThis programme has been awarded EPAS accreditation by the European Foundation for Management Development (EFMD). EFMD is an organisation that promotes excellence in management development internationally and accredits programmes throughout the world that meet the high-quality standards it sets for programme delivery.
Find out more
For new international students, particular care is taken around our induction events which begin on 21 January 2019 and 13 September 2019 to welcome you to the UK and GCU prior to the start of teaching. There will be a whole host of fun and informative activities taking place during this period, including campus tours, city tours and social events where you can meet other international students. Where possible, we encourage you to arrange travel to allow you to arrive in time to enjoy these.
Contemporary Issues in International Fashion Marketing
You will develop the knowledge and skills to critically examine contemporary international themes within the dynamic and fast-paced business of fashion, while gaining an understanding of sustainable and ethical practices in the marketplace. As part of this module you will participate in a trip which allows you to explore the fashion market in a real world context.
Fashion Brand Creation
You will learn the concepts of branding and brand management and undertake an in-depth exploration into the elements of brand identity. Our professional workshop series includes digital tools that will challenge and enhance your critical and creative competencies. The ultimate aim of this module is to enable you to showcase your knowledge and skills to future employers through the production of a new fashion brand concept.
Omnichannel Fashion Communication
The complexity of contemporary marketing communications is explored as we highlight the importance for fashion brands of transmitting a relevant, consistent image and message through an integrated marketing communication strategy. You are encouraged to emulate practitioner activity through industry standard assignment briefs designed to be both creatively and commercially challenging.
Consumer Behaviour in Fashion
Central to the marketing concept is the need for companies to gain an understanding of the issues that influence and shape behaviour in different environments and contexts. You will learn to incorporate local, European and Global aspects of Consumer Behaviour in fashion, and analyse the importance of understanding consumers when formulating a marketing strategy in a digital market place.
Fashion Buying, Merchandising and Logistics
This module gives an overview of the process of buying, merchandising and logistical functions within a fashion organisation by discussing each step from product concept through to delivery of a customer proposition on the shop floor. We include a project with an established fashion company, where you are responsible for buying and merchandising activities, giving you experience in a real world context.
International Fashion Marketing Planning and Strategy
This module uses the technique of active learning to prepare and enable you to work confidently in a marketing environment, as your skills and knowledge are tested through participation. You will be able to critically analyse and evaluate market opportunities in an international context, in preparation for a career in a senior marketing position.
Ethics, Governance and Responsible Leadership
By examining the private, public and social enterprise sectors, you will be equipped with a set of analytical tools and concepts to drive responsible decision-making, whilst highlighting the difference between compliance and ethically driven behaviours. You will gain a theoretical and practical understanding of real world issues, from a UK and global perspective, and learn from the PRME related principles and the Common Good attributes which are central to this module.
Applied Professional Practice
Following on from the knowledge you have gained in Ethics, Governance and Responsible Leadership and with a focus on self-reflection, in this module you will develop your professional competence by undertaking a professional engagement activity. The link between these two core modules reinforces the significance of ethical and responsible decision making and leadership within your future career.
Masters Research Project
The final element of the programme is the Masters Research Project which provides you with an opportunity to design and undertake a piece of original research. You will apply methods and theories that are commonly used within International Fashion Marketing and with the support of internationally published literature demonstrate best practice in this field.
Assessment methods aim to test subject knowledge, independent thought and creativity. Methods include a balance of exams and coursework assessments, through individual as well as group work. For example, a live project with an established fashion retailer, a branded visual essay project, presentations, a simulation game assessment, blogs, a communications pack and essays.
GCU fashion graduates have gone on to succeed in a range of organisations around the world securing employment in digital and traditional roles of marketing and communications, buying and merchandising, media planning, brand and social media management and sales in companies such as Tiffany & Co, ASOS, Coach, Jaeger, Marks and Spencer, Moss Bros, TK Maxx, Eventual: Shared VR and Perry Ellis.