Overview

Modern businesses are increasingly digital, global, and competitive. The GCU London MSc in International Marketing gives you knowledge, skills, and expertise, to help you build a successful career in marketing and to make a positive impact on the world around you.

Drawing on our close relationships with industry, our staff team members' business experience and research, will help you develop new insights into managing the pace and scale of the challenges facing today's global businesses - uncertainty and risk, resource constraints, sustainability, ethics, security, and cross-cultural issues.

You'll study digital marketing theory and practice and develop innovative and sustainable marketing practices. Through working on a live simulation project, you'll study business-to-business and business-to-consumer behaviour and plan and execute digital marketing, branding, story-telling, and communication strategies for international business growth. You'll visit trade shows and meet practitioners, helping you to make informed decisions. You'll receive a world-class education built on GCU's decades of successful academic and professional experience in international marketing.

As part of GCU’s welcoming, open, and diverse community, you can build on your experiences to launch a marketing career that is globally engaged and socially responsible - truly serving the Common Good and helping to achieve the United Nations Sustainable Development Goals, in particular, Goal 9 Industry, Innovation and Infrastructure and Goal 17 Partnerships for the Goals.

Two-thirds of GCU research impact for business and management studies courses rated as outstanding or very considerable (Research Excellence Framework 2021). Find out more.

Your career

Graduating from our career-focused MSc course you'll be ideally positioned to deliver innovative marketing solutions across businesses: from automotive to world fashion; undertaking new product and services development, product launches and events; from the entertainment and tourism sectors to digital technology and senior management. Our alumni pursue a wide range of fascinating and rewarding careers and create meaningful change in the UK and internationally.

What you
will study

Course
Information

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Two-thirds of research impact for Business and management studies rated as outstanding or very considerable (REF2021)