MSc Global Marketing

Modern business is increasingly global - and we have designed a programme to match. Our MSc Global Marketing gives you the comprehensive knowledge, expertise and skills you need to build a successful career in international business and make a positive impact on the world around you.

Drawing on GCU's close relationship to industry, we'll help you develop new insight into the cross-cultural challenges you'll face in today's global environment - and how to address them. You'll discover how technology can help you develop sustainable marketing practices, better understand consumer behaviour and plan marketing, branding and communication strategies. You will study marketing in both theory and practice, for a world-class education built on GCU's decades of academic and professional experience in the field.

As part of our welcoming, open and diverse GCU community, you'll also be in the ideal place to launch a marketing career that is globally engaged and socially responsible - truly serving the common good.

Your career

You'll graduate from our career-focused programme ideally positioned to create innovative marketing solutions in a variety of sectors - from fashion to travel, entertainment to technology. Our alumni pursue rewarding careers and create meaningful change in the UK and internationally.

Global Marketing Strategy

Considers the challenges that organisations face in the contemporary global B2B and B2C marketplace and explores strategic options internationally. Adopting a strategic marketing planning perspective this module will equip students with the necessary tools, skills and insights to generate a comprehensive, cohesive and congruent strategic marketing plan to take an organisation global.

Product and Service Innovation and Global Logistics

Examines the interconnection of an entrepreneurial mind-set and its role in the process of product and service innovation in a private, public or third sector. By critically appraising effective and responsible marketing solutions for sourcing and global logistics, students will develop a portfolio of how to take their innovation to market and realise its benefits internationally.

Developing Personal and Professional Competence

Enables students to identify, understand, develop and articulate their key personal abilities in the context of their future career aspirations. Students will be given the opportunity to undertake an internship, volunteer, study abroad or take part in desk based consultancy. Students will be invited to apply the concepts of personal and professional development to what they are experiencing outside the classroom in order to be better prepared for their personal and professional life.

Consumer-Led Sustainable Marketing

Delivers a critical, in-depth understanding of consumer-led sustainable marketing practices. Students are introduced to the concept of customer insight and its role in marketing decision-making. The module evaluates the psychological, social and economic roots of the discipline of consumer behaviour and relates these to contemporary consumers.

Global Branding and Integrated Marketing Communications

Provides students with a critical understanding of how a brand may be marketed via digital communications and placed within the global marketplace. Various sectors including fashion, luxury, travel, entertainment and technology are explored while providing students with an in depth understanding of branding theory.

Research Project: Design and Methods

Introduces students to research approaches, time and project management skills essential for their dissertation and similar tasks in the future. The module provides essential knowledge of research design across key areas and adopts a critical perspective in comparing and contrasting alternative research models.

Dissertation

The final element of the programme is the dissertation, which provides you with an opportunity to design and undertake a piece of original research in a relevant area of marketing which could become the starting point of your career in global marketing

Study Options

  • 2020/21

Award

Mode of study

Duration

Start date

Location

 

MSc
Full Time
16 Months
18 Jan 2021
GCU London
MSc
Part Time
2 - 3 Years
18 Jan 2021
GCU London
MSc
Full Time
1 Year
29 Sep 2020
GCU London
MSc
Part Time
2 - 3 Years
29 Sep 2020
GCU London
Award Mode of study Duration Start date Location  
MSc Full Time 16 Months 18 Jan 2021 GCU London Enquire Apply
MSc Part Time 2 - 3 Years 18 Jan 2021 GCU London Enquire Apply
MSc Full Time 1 Year 29 Sep 2020 GCU London Enquire Apply
MSc Part Time 2 - 3 Years 29 Sep 2020 GCU London Enquire Apply

All entry requirements listed here should be used as a guide and represent the minimum required to be considered for entry. Applicants who are made a conditional offer of a place may be asked to achieve more than is stated.

Typical Entry Requirements

UK honours degree 2:2 (or equivalent) in any subject area.

English Language

Academic IELTS score of 6.0 (or equivalent) with no element below 5.5.

Additional Information

Other academic and vocational qualifications

Each application to GCU is considered on an individual basis. If you do not have the typical academic entry qualifications, but can demonstrate relevant work experience and/or credits from recognised professional bodies, you may be eligible to enter this course via the University's Recognition of Prior Learning scheme.

International Pathways

International students who do not meet the academic requirements may be eligible for the Pre-Masters programme at INTO Glasgow at our Glasgow campus. Successful completion of this INTO course with the required grades means guaranteed conditional offer of a place on the degree programme at GCU London.

If you do not meet the English language requirements, you may be eligible for our pre-sessional English programme which is taught at our London campus.

Join GCU in September 2020

We are looking forward to welcoming you to what will be a great new academic year at GCU and we hope you choose this as your study destination. Your experience as an applicant and new student remains our priority. We will be doing everything we can to make sure you enjoy learning through our blended approach of online and face-to-face teaching and to give you as many opportunities to create new friendships and experience everything the GCU community has to offer you!

The health, safety and wellbeing of our students and staff will continue to be our highest priority as rules around social distancing are eased. For more information on the things what you can expect from your first term at GCU, visit our Frequently Asked Questions pages or make an enquiry today.

The tuition fees you pay are mostly determined by your fee status. What is my student fee status?

Tuition fees 2020/21

Home (including Scotland and Europe): £8,700
International (outside Europe): £13,500

Part-time and distance-learning tuition fees

For details of part-time and distance-learning fee rates, please make an enquiry today.

Fees are subject to change and published here for guidance only. Fees and refund policy.

Additional costs

As a student at the University, there are additional fees and costs which may or may not apply to you, but that you should be aware of.

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Scholarships

We provide high-quality education for a fair price; as the University for the Common Good, we are committed to offering accessible higher education for talented students by keeping our tuition fees low and providing a generous scholarship package of over £2 million per year.

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