BA (Hons) International Business and Tourism Management (year 3 entry)

Direct entry to this BA (Hons) International Business and Tourism Management will prepare you to compete for a wide range of job opportunities in the UK and internationally. While gaining a broad understanding of business and the society in which it operates, you will also develop essential leadership, management and communication skills and the global perspective you need to excel in business and tourism management.

By choosing joint-honours in International Business and Tourism Management, you will develop a distinct area of specialism in tourism, with 50% of your modules related to the tourism sector. You will acquire knowledge in destination development, planning, marketing and development, urban regeneration and finance for the tourism sector.

The course is accredited by the Institute of Hospitality as well as recognised by the Tourism Management Institute (TMI), this enables our students to become members, with associated benefits.

GCU is home to the Moffat Centre for Travel and Tourism Business Development which is the University’s consultancy and research centre for tourism and business development, which may allow interested students the opportunity to contribute towards research for some of the projects currently being carried out by the staff. See for more information.

Recent graduates have secured employment with The Scottish Government, Standard Life, Marriot Hotels, Radisson, Carlson Rezidor Hotel Group, Tesco PLC, Police Scotland and Microsoft UK.

Year 3

Responsibility and Ethics in Tourism and Hospitality, Destination Development Image and Marketing, Urban Regional Regeneration, The Enterprise Value Challenge, Business Research Methods or Language and Skills and International Business Strategy. There is also the opportunity for exchange in Trimester B.

Year 4

Honours Dissertation and modules in Contemporary Issues in World Economy, Sustainability, Corporate Responsibility and Ethics in International Business, Critical Issues in Tourism and Managing Revenue and Finance for the Tourism and Hospitality Industry.

The module and assessment information described here has been approved in line with the University’s Quality Assurance and Enhancement Process. This allows us to ensure that the courses we offer are high quality and relevant for today’s students. Occasionally we have to make changes to programme information after it has been published. For full details of potential changes to programmes and how they can affect your application please read the Information for students relating to Programme Changes/Cancellation and Withdrawal from Portfolio.

"I chose this programme because of the future job prospects. I like the challenge it proposes upon the student and it allows me to expand my knowledge on the sector."

Andrew Devoy,
BA (Hons) International Business and Tourism Management student.

Study Options

  • 2020/21


Mode of study


Start date




BA (Hons)
Full Time
2 Years
29 Sep 2020
GCU Glasgow
Award Mode of study Duration Start date Location UCAS  
BA (Hons) Full Time 2 Years 29 Sep 2020 GCU Glasgow Enquire Apply

All entry requirements listed here should be used as a guide and represent the minimum required to be considered for entry. Applicants who are made a conditional offer of a place may be asked to achieve more than is stated.


College HND: Travel and Tourism or HND Hospitality Management with AB/BA in graded units. Other related HND qualifications may be considered.

English Language

Academic IELTS score of 6.0 (or equivalent) with no element below 5.5.

Please note: if you are from a majority English speaking country, you may not be required to provide further proof of your English Language proficiency.

Additional Information

Modern Apprenticeships

If you have completed a Modern Apprenticeship at SCQF level 6 in a relevant discipline this would be equivalent to two highers at B.

Relevant experience (RPL)

GCU’s flexible entry policies exist to allow relevant work experience and prior learning to be considered towards standard entry or advanced entry into a course. If you have three to five years of relevant work experience, you can apply for the degree that interests you and get in touch with our admissions team about your application and your eligibility for Recognition of Prior Learning.

International Pathways

If you do not meet the English language requirements, you may be eligible for our pre-sessional English programme which is taught at our Glasgow campus.

Start of term 2020

We understand that you may be wondering how the COVID-19 pandemic will affect your University start in September. Please be assured that our priority remains your experience. We are working to make the adjustments needed to ensure the best possible start for you.

As things change we will keep you informed and have created a dedicated space where we answer some of the questions you may have around COVID-19 and starting University

The tuition fees you pay are mostly determined by your fee status. What is my student fee status?

Tuition fees 2020/21

Home: £1,820*
RUK: £9,250**
EU: £1,820*
International: £12,250

*Scottish and EU student tuition fees are subject to confirmation by the Scottish Government and may change once confirmed.
**Students from rest of UK will pay no more than £27,750 towards the total fees of a three or four-year degree.

Fees are subject to change and published here for guidance only. Fees and refund policy.

As a student at the University, there are additional fees and costs which may or may not apply to you, but that you should be aware of.

View additional costs


We provide high-quality education for a fair price; as the University for the Common Good, we are committed to offering accessible higher education for talented students by keeping our tuition fees low and providing a generous scholarship package of over £2 million per year.

View our Undergraduate scholarships.

Moffat Scholarship

This scholarship awards up to £3600 which is paid in three instalments throughout the academic year. The Moffat Scholarship awards support students pursuing a career in the travel, tourism or events industries. In addition to financial support, Moffat Scholarship Award winners also have the opportunity to gain valuable work experience and enhance their CV working within The Moffat Centre, the UK's largest university based consultancy and research centre for tourism and travel market research and business development. Find out more about Moffat Scholarships.

Glasgow School for Business and Society has been awarded four out of a possible five QS Stars. This high rating from the prestigious QS Stars Business Schools rating system assures the quality of the programme and is an international benchmark of excellence from which our graduates benefit.

Find out more about QS Stars awards...

The Business Programme Suite, BA/BA(Hons) International Business (including joint awards) and BA/BA(Hons) Business Management, is accredited by the European Foundation for Management Development Programme Accreditation Scheme (EPAS).

Find out more at EPAS

In response to increasing demands from employers for cultural awareness, we encourage our students to develop a level of linguistic competence in a foreign language. You’ll have the option to study modern languages including French, Spanish, German and Italian from beginners to professional level depending on your previous knowledge.

Our approach to learning, teaching and assessment is tailored to the needs of international businesses. We adopt a wide range of learning and teaching methods to ensure that not only will you gain the necessary knowledge and understanding of the international business world, but also develop your intellectual and personal skills.

Assessment strategies involve traditional approaches such as exams and essays but also include more contemporary forms of assessment which are work related to prepare you for the workplace's style of reporting (for example, presentations/reports) or use digital technologies and mobile devices.

The learning and teaching methods we use ensure that the programme is both vocationally relevant and academically challenging. Our approach is student-centred, practical and relevant to the needs of the student and employers. We've moved the focus to a more independent learning approach, where you will be encouraged to generate and critically evaluate theory and practice.

As well as the traditional lecture, seminar and workshop formats, we adopt a multi-platform approach to learning that includes a wide range of supporting material, including podcasts, webinars (internet-based seminars), discussion boards and independent (including web-based) study. In tutorials, we encourage students to participate and contribute to the learning environment through discussion and group work.

Throughout our programme, you will also engage in 'real world' scenarios through live industry projects, case studies and investigations and be encouraged to maximise industry links and work experience to put into practice the theoretical concepts and frameworks you're learning.

The range of modules from theoretical to practical and business-orientated is designed to equip you with a critical awareness of the role of business in society. You will develop the wide range of knowledge and skills necessary to excel as a leader in industry or to launch your career as a (social) entrepreneur.