BA (Hons) International Fashion Branding (year 3 entry)

Fashion branding is an international industry, influencing a growing number of products and services. This programme helps you to develop both traditional and digital skills and expertise to succeed in this exciting and dynamic industry.

You will develop your existing fashion and branding knowledge by building expertise in areas such as buying and merchandising, PR, product development and brand management.

You will have the opportunity to participate in an annual study trip to iconic fashion capitals such as Paris, Milan or New York. You'll also benefit from our excellent industry links and guest lectures from a wide range of industry professionals from design houses, major retailers and fashion magazines, both national and international. Our guest speakers spend invaluable time with our students, sharing their unique insight and knowledge of both local and global markets, giving our students a truly competitive edge in a very competitive industry. Exchange opportunities are available with overseas partner institutions.

Your career

Graduates may pursue roles such as a buyer, merchandiser, retail manager, marketing executive, PR, brand development and management, event manager, stylist, journalist, wholesale distributor or entrepreneur.

Recent graduates have secured employment with Mulberry, Hollister and French Connection, with other jobs including Marketing Development Manager for Harris Tweed, Business Analyst at Royal Bank of Scotland, Personal Shopper at Debenhams, Stylist at AllSaints Retail Ltd and Karen Millen, Visual Merchandisers with Urban Outfitters, Topshop Topman, House of Fraser, H&M and Primark, and Buyers Assistant for ASOS and Quiz Clothing, as well as graduate programmes with Louis Vuitton and Ted Baker.

Year 3

The Enterprise Value Challenge in the Fashion Sector, Business Research Methods and Skills, International Marketing Strategy, Digital Fashion Branding, Fashion Buying and Visual Merchandising and option

Year 4

Honours Dissertation, Changing Perspectives in Marketing Management, International Fashion Brand Management and Communication and option

Study Options

  • 2020/21


Mode of study


Start date




BA (Hons)
Full Time
2 Years
14 Sep 2020
GCU Glasgow
Award Mode of study Duration Start date Location UCAS  
BA (Hons) Full Time 2 Years 14 Sep 2020 GCU Glasgow Enquire Apply

All entry requirements listed here should be used as a guide and represent the minimum required to be considered for entry. Applicants who are made a conditional offer of a place may be asked to achieve more than is stated.

College HND: HND Fashion Business, HND Marketing, HND Retail Management, HND Advertising and PR or HND Fashion Design and Production with Retail with AA in graded unit/s.

Other business related HND qualifications may be considered.

Additional Information

Modern Apprenticeships

If you have completed a Modern Apprenticeship at SCQF level 6 in a relevant discipline this would be equivalent to two highers at B.

Relevant experience (RPL)

GCU’s flexible entry policies exist to allow relevant work experience and prior learning to be considered towards standard entry or advanced entry into a course. If you have three to five years of relevant work experience, you can apply for the degree that interests you and get in touch with our admissions team about your application and your eligibility for Recognition of Prior Learning.

International Pathways

If you do not meet the English language requirements, you may be eligible for our pre-sessional English programme which is taught at our Glasgow campus.

Join GCU in September 2020

We are looking forward to welcoming you to what will be a great new academic year at GCU and we hope you choose this as your study destination. Your experience as an applicant and new student remains our priority. We will be doing everything we can to make sure you enjoy learning through our blended approach of online and face-to-face teaching and to give you as many opportunities to create new friendships and experience everything the GCU community has to offer you!

The health, safety and wellbeing of our students and staff will continue to be our highest priority as rules around social distancing are eased. For more information on the things what you can expect from your first term at GCU, visit our Frequently Asked Questions pages or make an enquiry today.

The tuition fees you pay are mostly determined by your fee status. What is my student fee status?

Tuition fees 2020/21

Home: £1,820*
RUK: £9,250**
EU: £1,820*
International: £12,250

*Scottish and EU student tuition fees are subject to confirmation by the Scottish Government and may change once confirmed.
**Students from rest of UK will pay no more than £27,750 towards the total fees of a three or four-year degree.

Fees are subject to change and published here for guidance only. Fees and refund policy.

Additional costs

As a student at the University, there are additional fees and costs which may or may not apply to you, but that you should be aware of.

View additional costs


We provide high-quality education for a fair price; as the University for the Common Good, we are committed to offering accessible higher education for talented students by keeping our tuition fees low and providing a generous scholarship package of over £2 million per year.

View our Undergraduate scholarships.

Students can opt to take a language module during this degree programme. GCU offers modules in French, Spanish, German, Italian and Mandarin from beginners to professional level.

There may be the opportunity to undertake a three month exchange period during this degree. We have exchange partnerships with universities in North America, Australia, Paris, Finland Milan and Denmark. We are working to establish exchanges in Hong Kong, Istanbul and Milan. Exchange places are limited.

Our approach to the learning, teaching and assessment of our students is tailored to the needs of fashion branding, so we adopt a wide range of learning and teaching methods to ensure not only that you will gain the necessary knowledge and understanding of the fashion world, but also develop your intellectual and personal skills.

We employ a combination of traditional, contemporary and creative methods in our teaching; extending to online tests, visual essays using computer aided design technology and live fashion industry projects.

The career development of our students begins on entering GCU, with modules focusing on personal development and self-promotion in the fashion industry.

In addition to the optional study abroad trip in third year, we also organise annual visits to some of the world's fashion capitals, including New York, Paris and Milan.

Students are encouraged to undertake summer internships and work experience to increase their skills and knowledge of the industry. These are wide ranging and cover a variety of job functions from high street to couture. For example, one of our students sought and secured an internship with renowned designer Philip Treacy, working closely with the marketing director during the placement.