BA (Hons) International Fashion Branding

Fashion is an international industry, influencing a growing number of products and services. This distinctive programme helps you to develop both traditional and digital skills and expertise in fashion brand development and communication to succeed in this exciting and dynamic industry.

The programme explores the key aspects of international fashion branding through both traditional and digital practices. You will gain a thorough understanding of areas such as brand management and marketing, fashion brand development and promotion, fashion buying and visual merchandising in retail, and sustainable fashion. In year 4, you will gain a strategic view of the fashion industry, with a focus on internationalisation strategy within the context of communication and branding.

We will support you as you discover and develop your digital skills in an increasingly popular and important part of fashion brand development in the industry, with fashion creation software such as Adobe Creative Suite and Lectra. This provides you with relevant industry skills and allows you to develop a portfolio of creative work across all four years of study.

We work hard to organise guest lectures from fashion practitioners and industry leaders to talk to students, giving you an invaluable insight into the connection between theory and practice. We have strong links with a wide range of major fashion companies, including: Cruise, USC, House of Fraser, Reiss, John Lewis, Schuh, Johnstones of Elgin, Eleganza Sposa, Strathberry, M&Co, 18 Montrose, Next, GANT and Cortefiel.

Year 1

Enterprising Behaviours for the Business Professional; Fashion Industry Fundamentals; Principles of Marketing; Fashion History & Global Culture; Principles of Fashion Brand Management; Fundamentals of Financial Management.

Year 2

Ethics and Responsible Leadership; Fashion Brand Development; Fashion Retail Environment: Omnichannel & Visual Merchandising; Fashion Brand Promotion; Consumer Buying Behaviour; Option module.

Year 3

Entrepreneurship for business, society and the professions; Fashion Buying and Sustainable Supply Chain Management; Business Research Methods: Theory and Practice; International Marketing Strategy; Introduction to Data Analytics; Option module.

Year 4

Honours Dissertation; Project: International Fashion Brand Management & Communication; Changing Perspectives in International Marketing; Option module.

The module and assessment information described here has been approved in line with the University’s Quality Assurance and Enhancement Process. This allows us to ensure that the courses we offer are high quality and relevant for today’s students. Occasionally we have to make changes to programme information after it has been published. For full details of potential changes to programmes and how they can affect your application please read the Information for students relating to Programme Changes/Cancellation and Withdrawal from Portfolio.

Study Options

  • 2022/23


Mode of study


Start date



BA (Hons)
Full Time
4 Years
Sep 2022
GCU Glasgow
Award Mode of study Duration Start date Location UCAS  
BA (Hons) Full Time 4 Years Sep 2022 GCU Glasgow Enquire Apply

All entry requirements listed here should be used as a guide and represent the minimum required to be considered for entry. Applicants who are made a conditional offer of a place may be asked to achieve more than is stated.

Year 1
Scottish Higher: Standard entry requirement: BBBBB (incl English) Nat 5:C (Maths)
Minimum entry requirement: BBBBC (incl English) Nat 5:C (Maths)

Minimum entry requirements are for widening access students only. If you are from a group that is not currently well-represented in higher education you may qualify as a widening access student. This includes living in a target postcode area, attending a target school or college, attending SWAP, are care-experienced or provide care for someone else, have refugee status or are an asylum seeker.

A level: BCC GCSE: C/4 (Maths and English)
ILC Higher: H2 H2 H3 H3 H3 (incl H2: English) H5/O2:(Maths)
IB Diploma: 26 points (incl Maths and English)
BTEC: DMM Ext Dip GCSE: C/4 (Maths and English)
SWAP: Law, Business and Accounting - ABB

Year 3
College HND: Fashion Business/Marketing/Retail Management/Advertising and PR/Fashion Design and Production with Retail/business-related HND - graded units AA

English language
IELTS score of 6.0 with no element below 5.5 (or equivalent)

Additional Information

Modern Apprenticeships

If you have completed a Modern Apprenticeship at SCQF level 6 in a relevant discipline this would be equivalent to two highers at B.

Relevant experience (RPL)

GCU’s flexible entry policies exist to allow relevant work experience and prior learning to be considered towards standard entry or advanced entry into a course. If you have three to five years of relevant work experience, you can apply for the degree that interests you and get in touch with our admissions team about your application and your eligibility for Recognition of Prior Learning.

International Pathways

If you do not meet the English language requirements, you may be eligible for our pre-sessional English programme which is taught at our Glasgow campus.

The tuition fees you pay are mostly determined by your fee status. What is my student fee status?

Annual full-time tuition fees

Home: £1,820*
RUK: £9,250**
International: £13,000

*Scottish student tuition fees are subject to confirmation by the Scottish Government and may change once confirmed.
**Students from the Rest of the UK (RUK) will pay no more than £27,750 towards the total fees of a three or four-year degree.

Fees are subject to change and published here for guidance only.

Additional costs

As a student at the University, there are additional fees and costs which may or may not apply to you, but that you should be aware of.

View additional costs


We provide high-quality education for a fair price; as the University for the Common Good, we are committed to offering accessible higher education for talented students by keeping our tuition fees low and providing a generous scholarship package of over £2 million per year.

View undergraduate scholarships at GCU.

Students can opt to take a language module in levels 2, 3 and 4 of the programme. GCU offers modules in French, Spanish, German, and Italian from beginners to professional level.

There is the opportunity to undertake a half semester (three months) exchange in Level 3 of the programme, places are limited. Currently we have exchanges in North America, Australia, Paris, Finland Milan and Denmark. We are working to establish exchanges in Hong Kong, Istanbul and Milan.

Our approach to the learning, teaching and assessment of our students is tailored to the needs of fashion branding, so we adopt a wide range of learning and teaching methods to ensure not only that you will gain the necessary knowledge and understanding of the fashion world, but also develop your intellectual and personal skills.

We employ a combination of traditional, contemporary and creative methods in our teaching; extending to online tests, visual essays using computer aided design technology and live fashion industry projects.

The career development of our students begins on entering GCU, with modules focusing on personal development and self-promotion in the fashion industry.

In addition to the optional study abroad trip in third year, we also organise annual visits to some of the world's fashion capitals, including New York, Paris and Milan.

Students are encouraged to undertake summer internships and work experience to increase their skills and knowledge of the industry. These are wide ranging and cover a variety of job functions from high street to couture. For example, one of our students sought and secured an internship with renowned designer Philip Treacy, working closely with the marketing director during the placement.