MSc Marketing
Digital technologies, and the role they play in marketing, have been growing significantly in recent years. As these developments increase in momentum, the challenge for employers is to embrace new digital technologies that enhance business and professional opportunities. Therefore, the need to compete on a technological and international level is a requirement for every business and marketing graduate.
As a student, you receive affiliate membership of the Chartered Institute of Marketing (CIM) which gives you access to a wide range of professional marketing information, opportunities to network with other CIM marketing practitioners and the additional option of taking a professional qualification and gaining full CIM membership.
Learn from over 30 years of marketing experience and access the most pertinent, industry relevant, marketing techniques that prospective employers value most. Develop new ideas and challenge your industry to make a difference whether on a local, national or global scale. You will:
- Evaluate and critically approach modern marketing theory and practice
- Explore the role of branding, communications, technology and relationship-building in marketing strategy
- Analyse and appreciate both business and digital environments within the contexts of marketing management
- Study realistic marketing situations and problems
- Apply marketing knowledge and understanding to strategic, innovative and creative decision making and implementation
Module list
Applied Professional Practice, Delivering Dynamic Destinations, Ethics, Governance and Responsible Leadership, Event Planning and Management, Finance and Economics for the Events and Tourism Industry, International Marketing, Planning and Strategy, Strategic Event Tourism Management, Tourism and Events Experiences, Master Research Project.Download the Programme Specification for a detailed breakdown of its structure, what you will learn and other useful information.
You'll experience all the benefits of a regular masters, but with the additional advantage of a further professional practice placement over two trimesters. You'll be fully supported and prepared for your placement, and graduate with significant work experience, in-depth knowledge and understanding of your chosen sector.
All entry requirements listed here should be used as a guide and represent the minimum required to be considered for entry. Applicants who are made a conditional offer of a place may be asked to achieve more than is stated.
Typical entry requirements
Typical entry requirements: UK honours degree 2:2 (or equivalent) in any subject area.
English language
Academic IELTS score of 6.0 (or equivalent) with no element below 5.5.
Please note: if you are from a majority English speaking country, you may not be required to provide further proof of your English Language proficiency.
Additional information
Other academic and vocational qualifications
Each application to GCU is considered on an individual basis. If you do not have the typical academic entry qualifications, but can demonstrate relevant work experience and/or credits from recognised professional bodies, you may be eligible to enter this course via the University's Recognition of Prior Learning scheme.
International pathways
Entry options for international applicants
If you are an international applicant and do not meet the academic requirements above you may be eligible for an International Graduate Diploma at INTO Glasgow. Based in our Glasgow campus, successful completion of an INTO course with the required grades provides you with a guaranteed conditional offer of a place on this degree.
The tuition fees you pay are mostly determined by your fee status. What is my student fee status?
Annual full-time tuition fees 2020/21
Home: £6,000
RUK: £6,000
EU: £6,000
International: £13,500
Annual full-time tuition fees 2021/22
Home and RUK: £6,000
EU and International: £13,500
Fees are subject to change and published here for guidance only.
Note: These are the fees for our standard masters courses. Fees for our two-year masters with professional practice study option can be found here.
Additional costs
As a student at the University, there are additional fees and costs which may or may not apply to you, but that you should be aware of.
Scholarships
We provide high-quality education for a fair price; as the University for the Common Good, we are committed to offering accessible higher education for talented students by keeping our tuition fees low and providing a generous scholarship package of £2 million per year.
The programme is heavily focused on coursework which has been carefully designed to allow you the opportunity to apply theory in practice.
There is a real-world focus to ensure graduates have the marketing capabilities valued by employers and, where appropriate, digital assessment methods are used such as ejournals or video based presentations.
Graduates of the masters programme will enhance their profile by developing the latest marketing knowledge and skills needed to progress their careers within organisations operating in business, consumer and third sector markets.
GCU marketing graduates have been employed around the world in a variety of positions, with employers including: PepsiCo, Hewlett Packard, Visit Scotland, Virgin Media, Duracell and Three.