MSc Fashion Business Creation

Anatomy of a Fashion Business

Provides you with a critical review of the anatomy of a fashion business; the essential ingredient elements that secure the viability of a new fashion business. In particular, the module considers the role and function of digital technology in the development of a new fashion business.

Establishing a Fashion Business Strategy

Critically examine the processes and actions associated with strategy development and implementation within new and developing fashion businesses. The module will evaluate the mechanisms by which small scale fashion enterprises, faced with limited business experience and resource capability can secure differentiation, competitive advantage and commercial success.

Global Fashion Branding and Marketing Communications

With an emphasis on digital marketing, you will develop a critical understanding of fashion branding and marketing theory through an examination of key theoretical frameworks relating to brand culture, brand relationships, brand personality and brand identity.

Fashion Growth Strategies and Performance Optimisation

Explores growth strategy opportunities and performance optimisation techniques for fashion businesses and develop an advanced understanding of the key strategic processes and critical success factors of internationalisation for a fashion business.

Research Project: Design and Methods

Introduces students to research approaches and time management skills essential for their research project. The module provides essential knowledge of research design across key areas and adopts a critical perspective in comparing and contrasting alternative research models.

Developing Personal and Professional Competence

Enables students to identify, understand, develop and articulate their key personal abilities in the context of their future career aspirations. Students will be given the opportunity to undertake an internship, volunteer, study abroad or take part in desk based consultancy. Students will be invited to apply the concepts of personal and professional development to what they are experiencing outside the classroom in order to be better prepared for their personal and professional life.

Dissertation/Project

The final element of the programme is the dissertation, which provides students with the opportunity to create a business plan for their fashion related business or a consultancy project for industry.

Download the Programme Specification for a detailed breakdown of its structure, what you will learn and other useful information.

Study Options

  • 2020/21

Award

Mode of study

Duration

Start date

Location

 

MSc
Full Time
16 Months
18 Jan 2021
GCU London
MSc
Part Time
2 Years
18 Jan 2021
GCU London
Award Mode of study Duration Start date Location  
MSc Full Time 16 Months 18 Jan 2021 GCU London Apply
MSc Part Time 2 Years 18 Jan 2021 GCU London Apply

All entry requirements listed here should be used as a guide and represent the minimum required to be considered for entry. Applicants who are made a conditional offer of a place may be asked to achieve more than is stated.

Typical Entry Requirements

UK honours degree 2:2 (or equivalent) in any subject area.

English Language

Academic IELTS score of 6.0 (or equivalent) with no element below 5.5.

Additional Information

Other academic and vocational qualifications

Each application to GCU is considered on an individual basis. If you do not have the typical academic entry qualifications, but can demonstrate relevant work experience and/or credits from recognised professional bodies, you may be eligible to enter this course via the University's Recognition of Prior Learning scheme.

International Pathways

International students who do not meet the academic requirements may be eligible for the Pre-Masters programme at INTO Glasgow at our Glasgow campus. Successful completion of this INTO course with the required grades means guaranteed conditional offer of a place on the degree programme at GCU London.

If you do not meet the English language requirements, you may be eligible for our pre-sessional English programme which is taught at our London campus.

The tuition fees you pay are mostly determined by your fee status. What is my student fee status?

Annual tuition fees 2020/21

Home (including Scotland and Europe): £8,700
International (outside Europe): £13,500

Annual tuition fees 2021/22

Home (including Scotland): £8,700
International (including EU): £13,500

Part-time and distance-learning tuition fees

For details of part-time and distance-learning fee rates, please make an enquiry today.

Fees are subject to change and published here for guidance only.

Additional costs

As a student at the University, there are additional fees and costs which may or may not apply to you, but that you should be aware of.

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Scholarships

We provide high-quality education for a fair price; as the University for the Common Good, we are committed to offering accessible higher education for talented students by keeping our tuition fees low and providing a generous scholarship package of £2 million per year.

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You will have access to mentorship programmes via our Honorary Professors and be taught in dynamic environments such as Masterclasses and through collaborative industry briefs. There will be a live fashion business on campus, where you will be able to observe a fashion enterprise first hand. You will also be able to attend our career enhancing Industry Speaker programme, which runs throughout the first and second semester.