Unveiling the future of fashion at GCU

19 May 2014

The 2014 collection launches on May 22

The 2014 collection launches on May 22

The future of fashion will be unveiled at Glasgow Caledonian University’s (GCU) Fashion Show with a collection of bold designs from the rising stars of the future.

Students from the BA (Hons) Fashion Business programme will launch the 2014 collection during two catwalk shows in the University’s Saltire Centre on Thursday, May 22 at 6pm and 8pm. They will be exhibiting to a packed audience, which will include students, lecturers, family and friends, as well as invited industry guests.

On the catwalk will be a bold ‘upcycled’ collection, which showcases the designers’ creativity in transforming everyday objects into high-end fashion; a range of gowns designed for leading luxury retailer Eleganza Sposa; and a collection of shirtdresses, which draws inspiration from childhood memories. The 8pm show will be opened by fashion publicist and GCU Honorary Professor Tessa Hartmann.

On the night, Eleganza Sposa’s owner and managing director Anna Cirignaco will be presenting an award to the winner of a coveted internship with the leading luxury retailer.

Third year student Vanessa Lang designed a dress inspired by batteries, which is modelled by her friend Lauren King. She said: “I wanted the dress to have a story behind it and decided to use an everyday object. The design is called vis and volta; the Latin for strength and volta after Alessandro Volta, the inventor of the battery.”

The Fashion Show is also supported by students from the MSc in International Fashion Marketing and MSc International Marketing. Applying their business knowledge and fashion marketing expertise, a team of students are promoting the Show through social media campaigning, setting up targeted Instagram, Twitter, Facebook and blogs. Additionally students from across the University will be filming and helping to set up and dress the models and collecting money for their chosen charity, Save the Children.

MSc in International Marketing student, Fabien Spitz, said: “Students have been working really hard to put together their outfits and there has been a great deal of thought behind the inspiration for the collections. They get a real stage to present their hard work to an audience of their peers, family and friends and key industry figures.”

GCU Subject Group Lead in Fashion, Marketing and Retail Dr Julie McColl said: “The Fashion Show is a culmination of the hard work completed by the students and an opportunity to celebrate creativity and innovative approaches in design. The BA (Hons) Fashion Business programme also challenges students to design, create and produce a fashion show to ensure they are ready to break into what is a multi-million pound fashion industry.”

Diane Cook, Lecturer in Fashion Design said, "The third year collection of 'upcycled' garments has a focus on luxury, high end design and craftsmanship. We asked the students to design collections which are more conceptual with an artistic and experimental approach."