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Scottish entrepreneur addresses launch of GSBS International Business and Society Network

22 November 2013

Petra Wetzel

Petra Wetzel

Academics, students and business leaders attended the launch of GCU’s Glasgow School for Business and Society International Business and Society Network (IBSN), which featured an address by one of Scotland’s leading entrepreneurs, Petra Wetzel.

The event was hosted by Professor John Wilson, Executive Dean and Pro Vice-Chancellor of Glasgow School for Business and Society and Alan McNeilly, Associate Dean International.

Guest speaker Petra Wetzel, founder and Managing Director of WEST bar and brewery, delivered a presentation entitled My Work – My Life during which she spoke about the development of a £9million brewery in Glasgow and her experiences as a female entrepreneur.

As part of the launch of the GSBS International Business and Society Network, students attended a guest lecture entitled Segmentation, Positioning and International Marketing Strategy earlier in the day. It was delivered by Professor Colin Gilligan, Emeritus Professor of Marketing at Sheffield Hallam University. Professor Gilligan is a specialist in Strategic Marketing and consults for FTSE 100 organisations and global corporations.

Professor Wilson said: “I am delighted that the Network has been created and I’d like to congratulate my colleague, Mr Alan McNeilly, on this excellent initiative. I’d also like to thank all my colleagues and students on the steering group for the effort that has gone into tonight’s event and the planning of follow-up activities.

“I know it will provide invaluable opportunities for our students to get to know each other, to establish what I’m sure will be lifelong friendships and to create their own international networks. Very importantly, however, it also provides a platform for them to engage with key individuals from all sectors of the economy and, in so doing, to enhance their employability, and self-employability, skills and prospects.

“I’m particularly grateful to Professor Gilligan and Petra Wetzel for their time and support to help make the launch such a success.”

The IBSN will facilitate interaction between colleagues, students and business; promote enterprise and international collaboration within GSBS; enhance students’ experiences and employability; and provide further opportunities for members to develop professional networks.

The launch, which took place on 21 November at the Hilton Grosvenor Glasgow Hotel with the support of external sponsors, was held to coincide with the inaugural meeting of the GSBS School Advisory Group.