GCU partner PAWSitively Natural picks up Interface Innovation Award

22 November 2013

GCU’s partner PAWSitively Natural has been awarded the Innovation of the Year award at the Interface Excellence Awards 2013.

The University undertook nutritional analysis work for the company, to help bring its range of healthy dog treats to market.

The company used the University’s UKAS-accredited food laboratory – the only one of its kind in the UK – for nutritional analysis to help it introduce beneficial ingredients such as seaweed to its pet snacks.

PAWSitively Natural fought off competition in the category from Bright Red Publishing and Roslin Cellab Ltd.

PAWSitively Natural’s dog treats are made using only wheat and gluten-free flour and fresh ‘human grade’ ingredients. The snack also benefits dogs with medical conditions.

GCU’s Professor Kofi Aidoo and Professor Richard Tester support small and medium sized enterprises (SMEs) with advice and analysis on nutrition and dietetics, shelf-life testing and food safety and hygiene.

Interface facilitates hundreds of business and academic partnerships, encouraging product development, resource sharing and knowledge exchange with the ultimate goal of driving business development and growth.

The Interface Excellence Awards 2013 recognise, reward and celebrate the progress made through such commercial and academic partnerships.

Dr Janette Wark, Knowledge Transfer Manager, said: “This is excellent news and is further recognition of the way GCU’s academics apply their knowledge and understanding to solving practical problems, thereby bringing real benefit to the businesses, communities and people the University serves.”