Dog treat partnership shortlisted for national award

08 November 2013

PAWSitively Natural make healthy dog treats

PAWSitively Natural make healthy dog treats

GCU’s work with PAWSitively Natural to bring the company’s range of healthy dog treats to market has been nominated for an Interface Innovation of the Year award.

The company used the University’s UKAS-accredited food laboratory – the only one of its kind in the UK – for nutritional analysis to help it introduce beneficial ingredients such as seaweed to its pet snacks.

PAWSitively Natural’s dog treats are made using only wheat and gluten-free flour and fresh ‘human grade’ ingredients. The snack also benefits dogs with medical conditions.

GCU’s Professor Kofi Aidoo and Professor Richard Tester support small and medium sized enterprises (SMEs) with advice and analysis on nutrition and dietetics, shelf-life testing and food safety and hygiene.

Interface facilitates hundreds of business and academic partnerships, encouraging product development, resource sharing and knowledge exchange with the ultimate goal of driving business development and growth.

The Interface Excellence Awards 2013 recognise, reward and celebrate the progress made through such commercial and academic partnerships.

Dr Janette Wark, Knowledge Transfer Manager, said: “This is excellent news and is further recognition of the way GCU’s academics apply their knowledge and understanding to solving practical problems, thereby bringing real benefit to the businesses, communities and people the University serves.”

The winner will be announced on Thursday 21 November at the Assembly Rooms in Edinburgh. The evening also features an interactive Q&A session with a panel of leading academic and industry figures looking at 'Profiting from Innovation'.