M&S launch unique partnership with the GCU British School of Fashion

16 September 2013

Professor Christopher Moore with Caroline Rush Chief Executive of the British Fashion Council and Marc Bolland, CEO at M&S

Professor Christopher Moore with Caroline Rush Chief Executive of the British Fashion Council and Marc Bolland, CEO at M&S

A unique partnership between the GCU British School of Fashion and M&S was announced today at an event held at GCU London.

The new M&S Studio at GCU London was unveiled by M&S CEO, Marc Bolland, at an event attended by guests including Tracey Emin, Katie Piper and Helen Allen, stars of the M&S Autumn Winter collection.

Mr Bolland also announced the launch of the M&S Fashion Scholarship, an annual bursary of £50,000 to be awarded each year to support selected students on fashion courses at The British School of Fashion. 

The British School of Fashion is a creative educational business hub set to produce the fashion industry leaders of tomorrow. Offering executive and postgraduate programmes at GCU London, students will experience a world-leading fashion business education, acquiring a deep knowledge and understanding of consumer behaviour, financial management and relevant communications technologies, including Digital Fashion Branding, among a range of skills required to manage a global fashion business.

Principal and Vice-Chancellor of GCU, Professor Pamela Gillies, said: “I am delighted that Marc Bolland and M&S have chosen to locate their new M&S Studio at GCU London alongside the GCU British School of Fashion. I also warmly welcome the announcement of the M&S Fashion Scholarship fund. This will provide precious opportunities for study to GCU students from a wide range of backgrounds. It will also allow them to benefit from the unique experience of M&S mentoring in the business of fashion.  

“At the launch of the GCU British School of Fashion last week, Marc graciously described GCU’s initiative as the ‘best of British in its truest sense’. We believe the M&S Studio is an equally creative concept that is both innovative and inspiring and we look forward to working with the M&S team and their imaginative Chief Executive in this bold and exciting venture.”

Professor Christopher Moore, Director of the British School of Fashion, said: "Glasgow Caledonian University is delighted to form this ground-breaking partnership with Marks and Spencer. Our British School of Fashion is at the forefront of fashion business thinking and this new initiative clearly demonstrates both creativity and innovation on the part of Marks and Spencer. We are looking forward immensely to working with the M&S team at Fashion Street.

“M&S very generously recognised the legacy of education and the opportunity of education. Through the generous scholarship endowment, M&S will transform young people's lives, giving opportunity based upon talent and not restricted by means.”

Marc Bolland, Chief Executive at M&S said: “M&S Studio @ Fashion Street in Shoreditch builds on M&S’s extensive design expertise, giving our team a vibrant new location from where they can draw inspiration for new collections. The M&S Fashion Scholarship is an exciting way for our designers to work with some of the British School of Fashion’s best young design talent and for M&S to invest in the British fashion leaders of tomorrow.”

Chief Executive of the British Fashion Council, Caroline Rush, said: “In terms of education, we want to attract the very best talent into the industry and to provide scholarships for our students to learn, and to help nurture future business leaders. It is incredible to see this partnership. We always look to M&S to set the bar and to lead by example. This is an incredible opportunity to do that.

The five year M&S partnership with The British School of Fashion comprises three key elements:

  • M&S Studio @ Fashion Street - a working external design studio
  • The M&S Fashion Scholarship
  • An Online Publishing Suite

M&S Studio @ Fashion Street

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