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GCU showcases work in alcohol, technology and music during Science Festival

24 April 2015

Researchers from Glasgow Caledonian University (GCU) are showcasing their work exploring the relationships between alcohol, technology, relationships and music, as part of Glasgow Science Festival 2015 (June 4 to 14).

In an event called ‘Alcohol, Music, Technology and You’, taking place on GCU’s campus on June 9, Dr Carol Emslie and Dr Alasdair Forsyth from GCU’s Substance Use and Misuse Research Group will highlight findings from new studies.

The relationship between live entertainment and drinking is deeply embedded in the Glasgow nightlife scene, according to one new study, funded by Alcohol Research UK.

Researchers interviewed a range of entertainers including DJs, comedians and band members about their roles in drinks marketing and crowd control.

In another project funded by the Medical Research Council, researchers found that women in their thirties and forties are using alcohol as a means of relaxation and distraction from the demands of paid work, domestic chores and meeting the needs of others.

The team spoke to groups of friends in Glasgow aged 30 to 50 about their drinking habits.  They also found that women use props such as clothes, accessories and alcohol to display different identities from ‘girly girl’ (high heels and wine) to ‘playing the lad’ (trainers and beer).

So how might DJs influence the amount, the pace and the brand of alcohol that people drink?  How do young men and women describe their drinking online and what consequences might this have for their drinking behaviour? And is what, where, and how you drink a way of displaying who you really are?

These themes will form the basis of informal presentations and an interactive panel discussion.

For more details about the event and to book, visit the booking page.

For more about Glasgow Science Festival