Campus pop-up shops showcase students' retail skills

21 November 2014

The Wullie Wonkie sweet shop will raise funds for The Anthony Nolan Foundation

The Wullie Wonkie sweet shop will raise funds for The Anthony Nolan Foundation

GCU students have set up temporary pop-up shops in the University’s Saltire Centre to raise money for Glasgow City Mission and The Anthony Nolan Foundation.

The third-year International Retail Marketing students, from Glasgow School for Business and Society, worked in groups to prepare two pop-up stores – Scentsational, a scented candle store; and Wullie Wonkie, a themed sweet shop – as part of their Retail Enterprise module. They were asked to demonstrate their retail skills by developing a business plan, raising funds, purchasing stock and designing and merchandising their store.  

Former Rangers and Scotland footballer Derek Johnstone officially opened the stores on Tuesday, November 18, and was impressed by the students’ efforts.

Siobhan Moore, who took on the Managing Director role in the Scentsational team, said: "This assignment has allowed us to experience the different roles in an organisation, from marketing and visual merchandising to finance.

“We chose to open a scented candle store because our market research showed that the weeks running up to Christmas were the peak time for buying candles.”

Module leader Margie Shields said: “This is a great opportunity for our students to work in a team to improve their communication and problem-solving skills, get involved in research and analysis and marketing and promotion, and get to grips with business and management and retail operations.

The task will boost the students’ confidence and will help in their final years of studies.”

The pop-up shops are open Monday to Friday from 10am to 4pm until Friday, December 5. All proceeds will go to the two charities.