Marketing

This guide will help you find and use key resources for marketing and market research.

Finding books

To find books and ebooks use Discover. Watch a short video to help improve your search.

Where are my books in the Library?
  • Retail Trade: 381, level 4
  • Marketing: 658.8, level 0

For help ask a member of staff on the floor or watch Find a Book in the Library.

Many of our books are online, watch Find and Use ebooks to learn more.

Finding journals

Use Discover to search for journal articles on a topic or the search for a journal by title. Watch a short video Find a Journal by Title.

Key journals:

Your lecturer may recommend journals. Key titles include:

Finding and using databases

Databases enable you to do a more strategic search than you can on Discover. They help you find information quickly and efficiently by allowing you to search using a combination of search terms, to filter and narrow your results (by date or subject area for example) and save your searches for later.

Key databases for Marketing:

If you are looking for journal articles the main databases are:

  • Emerald is a collection of academic, peer-reviewed journals. You can search across all management and business journals, or restrict your search to specific subject areas.
  • Business Source Elite indexes the full text of key business and finance journals.
  • ProQuest Central is a large multidisciplinary database. It indexes over 19,000 individual journal titles as well as newspaper articles, dissertations and reports. Use the filters in the results screen to narrow to journal articles. If ProQuest Central is too general, use the option “change databases” to search just a part of the database, for example try the Physical education Index.
  • Science Direct - don’t be put off by the name. This full text database covers business and finance.
  • Mintel (UK market research reports).
  • Passport (Global market research reports).
  • IBISWorld (UK industry sector market research reports).

Some databases provide help guides - these are available within the Discover record for that database. If you need further support, contact your librarian.

You can find more useful information in the moving image and sound archives page.

Websites

Websites can offer a range of information, for example policy documents and statistics, which may be difficult to find elsewhere.

There are lots of useful websites freely available, including those run by professional bodies, for example the Chartered Institute of Marketing (CIM) or regulatory agencies such as the Advertising Standards Authority.

With such a wide variety available you need to ensure that the sites you are using are trustworthy. We provide guidance on evaluating websites.