If you are studying any aspect of fashion, including branding, design and marketing this guide is for you.
Where are my books in the Library?
Due to the wide range of subjects covered under fashion, you can find books on levels 2, 3 and 4 of the Library. For help ask a member of staff on the floor or watch Find a Book in the Library.
Many of our books are online, watch Find and Use ebooks to learn more.
Your lecturer may recommend specific journals. The key ones include:
Databases enable you to do a more strategic search than you can on Discover. They help you find information quickly and efficiently by allowing you to search using a combination of search terms, to filter and narrow your results (by date or subject area for example) and save your searches for later.
If you are looking for journal articles the main databases are:
- ProQuest Central: a large multidisciplinary database. It indexes over 19,000 individual journal titles as well as newspaper articles, dissertations and reports. Use the filters in the results screen to narrow to journal articles. If ProQuest Central is too general, use the option “change databases” to search just a part of the database.
- Emerald: a collection of academic, peer-reviewed journals. It is a good place to look for marketing journals and is the home of Journal of Fashion Marketing and Management.
- Business Source Elite: indexes the full text of key business and management journals. It is American, so use the built in thesaurus at the top of the screen to find the most appropriate search terms. Great way of finding journal articles on marketing, branding and fashion merchandising.
- Drapers: if you want to keep up-to-date with the UK and Irish fashion industries then you need to read Drapers. It is the key industry title for business intelligence. Coverage includes womenswear, menswear and kidswear; textiles, clothing and footwear; retailing (independent boutiques, national multiples and online only), wholesaling and manufacturing. Register free of charge the first time you use the database to get access.
- EDITED: the industry standard data tool used by fashion retailers for pricing and product. It is a trusted source of real-time retail data, allowing industry professionals to track product and market trends and visual merchandising strategies.
- Fashion Studies Online: A collection of over 1,200 hours of videos tracing the history of fashion, clothing and costume. Including runway footage of Milan, Paris, New York and London fashion weeks as well as interviews with leading designers and models.
- WGSN: world leading fashion and trends forecaster. Great source for images, which can be used for non-commercial, educational purposes. To download content you need to create an account.
- Women’s Wear Daily Archive (WWD): runs from the first issue in 1910 to the present day. WWD is a unique record of the twentieth century US and international fashion and beauty business covering key moments in the history of the industry, as well as major designers, brands, retailers and advertisers. Fully searchable, this cover to cover digitised archive enables you to search for designers, products or influencers by name.
- Vogue Archive: the full (US) Vogue archive from 1892 to present in high-definition colour images and text. Very rich indexing makes it possible to find images by garment type, designer and brand name.
For the UK market use Mintel which features detailed, up-to-date reports on clothing and footwear. Passport will give you a global perspective and covers clothing and footwear as well as luxury goods. Our marketing guide can help you.
Company and industry information
If you need to look up the details of a company or get an overview of an industry this guide can help.
For fashion images see our Finding Images guide.
There is some overlap between the databases but every database also has unique content. Some databases provide help guides - these are available within the Discover record for that database. If you need further support, contact your librarian.
Websites can offer a range of information, for example policy documents and statistics, which may be difficult to find elsewhere.
There are lots of useful websites freely available, including those run by professional bodies for example The Textile Institute, public or government bodies like The Design Council industry websites like Fashionnet and blogs such as Costumer’s Manifesto.
With such a wide variety available you need to ensure that the sites you are using are trustworthy. We provide guidance on evaluating websites.
We also provide a basic guide to copyright in the fashion industry.