- Involves information or data in the form of numbers
- Allows us to measure or to quantify things
- Respondents don’t necessarily give numbers as answers - answers are analysed as numbers
- A good example of quantitative research is the survey
We will now go on to look at surveys in more detail.
SMILE - Research design by Learning from WOeRk, University of Plymouth modified by Marion Kelt, Glasgow Caledonian University is licensed under a Creative Commons Attribution 4.0 International License