Qualitative methods

Qualitative research

  • Helps us flesh out the story and develop a deeper understanding of a topic
  • Often contrasted to quantitative research
  • Together they give us the ‘bigger picture’
  • Good examples of qualitative research are face-to-face interviews, focus groups and site visits

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PILOT - Research design by Learning from WOeRk, University of Plymouth modified by Marion Kelt, Glasgow Caledonian University is licensed under a Creative Commons Attribution 4.0 International License