Professor Carol Emslie leads the Substance Use & Misuse research group at Glasgow Caledonian University. Her applied health research focuses on gender and alcohol use across the lifecourse. Recent work includes a developing infographics to challenge gender stereotypes about alcohol (https://genderandalcohol.co.uk), exploring how young women represent their drinking on Facebook, examining how women in midlife view their alcohol consumption as ‘timeout and transformation’ and a RCT aiming to reduce ‘binge’ drinking among men living in deprived areas of Scotland using an innovative text message approach. Through her leadership, the Substance Use & Misuse Research Group works closely with the third sector and engages extensively with practitioners, policy makers, and the public through blogs and social media (@SubMisuseGcu has over 2400 followers), media coverage, invitations to contribute to expert groups, and presentations at public events and the Scottish Parliament.
Follow the Substance Use & Misuse team on Twitter: @SubMisuseGCU