John is the also Director of the Moffat Centre for Travel and Tourism Business Development which is responsible for the production of international consumer and market research in tourism. The Moffat Centre funds scholarships for students wishing to study Travel and Tourism www.moffatcentre.com. Since 1999 over £850,000 worth of scholarships have been awarded to students of travel and tourism.
In the commercial sector of travel and tourism John has undertaken over 700 tourism and travel projects in over 50 nations on behalf of private sector and public sector clients. John is the author of seven books and over 80 articles and numerous reports on the global hospitality, travel and tourism industry.