Sports, Events and Tourism

Internationally recognised degrees, research and partnerships

The sports, events and tourism industries are a hugely important element of the social, economic and environmental and cultural wellbeing of our society. According to Scottish Government figures, the tourism sector is worth £4.3bn to the Scottish economy.

Our work in these growing sectors explores sport, events and tourism in relation to the local area, with reference to the globalisation of each of them. Published research and consultancy work includes sport community development initiatives, volunteering at events, sport, tourism and mega-events, and visitor attraction analysis. In recent years staff have presented and published work focusing on events such as Glastonbury Festival of Contemporary Performing Arts, Exit Festival, Commonwealth Games, the Ryder Cup and the Rugby World Cup.

We offer courses accredited by the Tourism Management Institute and the Institute of Hospitality Management. Our industry partners and students come from around the world and our graduates enjoy attention from leading brands, government bodies and NGOs.

International Tourism

Focusing on the fast paced and rapidly changing international tourism industry, our programme ensures you are well equipped for a management career in the travel, tourism and hospitality sectors both nationally and internationally.

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International Sports Management

BA (Hons)

International sports management is a growing & dynamic industry. Gain the skills & experience at GCU to succeed in the management of sport, fitness, leisure & recreation. 3rd year entry course.

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International Events Management

BA (Hons)

A practical, hands-on route to a career in event management - from planning, marketing and staffing through to how to assess risk and secure funding, you'll gain the techniques to create, manage and deliver successful events.

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Study in Glasgow

In the top 20 cities in the world (National Geographic Traveler Magazine 2016) find out more about Glasgow

The Moffat Centre

Based at GCU, the Moffat Centre  is the UK's largest university based consultancy and research centre for tourism and travel market research and business development.