The international tourism and events sector has witnessed phenomenal growth and significant change in recent years. With global opportunities and a range of career choices, there has never been a more exciting time to pursue a career in international tourism and events management.
Our programme develops your cultural understanding of events and tourism, and how they impact on society and the environment. You will be equipped with business and management knowledge incorporating an international perspective. This includes planning, marketing, and staffing through to risk assessment and securing funding to create, manage and deliver successful events and tourism initiatives.
You'll benefit from interactive and hands-on learning experiences, collaborating with business using social media, wikis and blogs, providing you with practical skills that you can carry forward into your career.
You will also benefit from industry speakers, field trips and real-life business simulations that will provide you with networking opportunities, key insights and a competitive edge on entering the industry.
Enterprising Behaviours for the Business Professional; Principles of Marketing; Welcome to the World of Tourism and Events; Fundamentals of Financial Management; Introduction to Tourism and Event Studies; Option module (including languages)
Ethics and Responsible Leadership; Creating and Designing Experiences; Tourism and Event Operations; Event Delivery and Management; Managing in the Destination; Option module
Entrepreneurship for Business, Society and the Professions; Tourism and Event Policy; Financial Decision Making in the Tourism and Event Industry; Re: Imaging the Destination; Business Research Methods: Theory and Practice; Option module
Honours Dissertation, Current Issues in Tourism and Events; Critical Tourism and Event Studies; Event Tourism in Context; Option module
The module and assessment information described here has been approved in line with the University’s Quality Assurance and Enhancement Process. This allows us to ensure that the courses we offer are high quality and relevant for today’s students. Occasionally we have to make changes to programme information after it has been published. For full details of potential changes to programmes and how they can affect your application please read the Information for students relating to Programme Changes/Cancellation and Withdrawal from Portfolio.
"The opportunities we are given to volunteer and meet people within the industry is a highlight of the degree. Being able to get our foot in the door so early in our careers is something many other degrees can't offer. Our lecturers are working in the industry and so we learn as quickly as the industry is developing"Ainsley Macleod,
BA (Hons) International Events Management student
All entry requirements listed here should be used as a guide and represent the minimum required to be considered for entry. Applicants who are made a conditional offer of a place may be asked to achieve more than is stated.
SQA Higher: BBBBB including English plus Nat 5 Maths at C
A level: BCC plus GCSE Maths and English at C/4
ILC Higher: H2, H2, H3, H3, H3 including English PLUS Maths at O1
IB Diploma: 25 points must include Maths
BTEC: Level 3 Extended Diploma in relevant subject at DMM plus GCSE Maths and English at C/4
SWAP: Access to Humanities at BBB
Academic IELTS score of 6.0 (or equivalent) with no element below 5.5.
Please note: if you are from a majority English speaking country, you may not be required to provide further proof of your English Language proficiency.
Other academic and vocational qualifications
Each application to GCU is considered on an individual basis. If you do not have the typical academic entry qualifications, but can demonstrate relevant work experience and/or credits from recognised professional bodies, you may be eligible to enter this course via the University's Recognition of Prior Learning scheme.
If you do not meet the English language requirements, you may be eligible for the Academic English course.
The tuition fees you pay are mostly determined by your fee status. What is my student fee status?
Tuition fees 2019/20
*Total tuition fees for RUK students completing a three or four year degree are capped at £27,750.
**Specific fees are subject to confirmation by the Scottish Government and may change once confirmed.
Fees are subject to change and published here for guidance only. Fees and refund policy.
As a student at the University, there are additional fees and costs which may or may not apply to you, but that you should be aware of.
We provide high-quality education for a fair price; as the University for the Common Good, we are committed to offering accessible higher education for talented students by keeping our tuition fees low and providing a generous scholarship package of over £2.5 million per year.
This scholarship awards up to £3600 which is paid in three instalments throughout the academic year. The Moffat Scholarship awards support students pursuing a career in the travel, tourism or events industries. In addition to financial support, Moffat Scholarship Award winners also have the opportunity to gain valuable work experience and enhance their CV working within The Moffat Centre, the UK's largest university based consultancy and research centre for tourism and travel market research and business development. Find out more about Moffat Scholarships https://www.moffatcentre.com/scholarships/
For new international students, particular care is taken around our induction events which begin on 13 September 2019 to welcome you to the UK and GCU prior to the start of teaching. There will be a whole host of fun and informative activities taking place during this period, including campus tours, city tours and social events where you can meet other international students. Where possible, we encourage you to arrange travel to allow you to arrive in time to enjoy these.
Glasgow School for Business and Society has been awarded four out of a possible five QS Stars. This high rating from the prestigious QS Stars Business Schools rating system assures the quality of the programme and is an international benchmark of excellence from which our graduates benefit.
This programme has a strong emphasis on connecting students directly with international tourism and events businesses. We regularly invite guest speakers into the classroom to give you an up-to-date employer and industry perspective. You will have the opportunity to gain first-hand experience through 'live' case study challenges and projects giving you a unique insight into the workings of some of the biggest companies in the UK.
You can choose to study language modules as part of this degree. GCU offers modules in French, Spanish, German and Italian from beginners to professional level.
Exchange opportunities are available with partner institutions in Europe, Canada, the USA, Australia or Latin America.
A range of assessment methods are used which are designed to provide the knowledge and understanding required by the aims of the programme, and to develop an array of intellectual, professional and transferable skills. As a result, a balance of exams and coursework assessments has been developed.
The nature of coursework assessments range from: individual and group-based projects leading to individual and group reports, including group and individual presentations and self and peer review exercises.
The learning and teaching methods we use ensure that the programme is both vocationally relevant and academically challenging. Our approach is student-centred, practical and relevant to the needs of the student and employers. We've moved the focus to a more independent learning approach, where you will be encouraged to generate and critically evaluate theory and practice.
As well as the traditional lecture, seminar and workshop formats, we adopt a multi-platform approach to learning that includes a wide range of supporting material, including podcasts, webinars (internet-based seminars), discussion boards and independent (including web-based) study. In tutorials, we encourage students to participate and contribute to the learning environment through discussion and group work.
Throughout our programme, you will also engage in 'real world' scenarios in the events and tourism sector through live industry projects, case studies and investigations and be encouraged to maximise industry links and work experience to put into practice the theoretical concepts and frameworks you're learning.
The range of modules from theoretical to practical and business-orientated is designed to equip you with a critical awareness of the role of tourism and events businesses in society. You will develop the wide range of knowledge and skills necessary to excel as a leader in industry or to launch your career as an entrepreneur.