BA (Hons) Media and Communication (year 3 entry)

This direct entry programme is one of the most highly regarded of its kind in Scotland. Covering press, broadcasting and online, it will equip you for a successful career in the media or related industries, such as advertising or public relations.

We take a broad-based approach to the study of broadcasting, the press, cinema and the internet, examining the role and impact of media in society and how media industries are organised. You'll learn to be reflective in your thinking, while working intelligently, responsibly and ethically.

Using industry-standard equipment you will develop radio and TV production skills in our state-of-the-art multimedia suite along with creative advertising and public relations skills in real world scenarios. We'll help you to learn to think creatively, analyse and evaluate content to produce innovative professional material across a range of platforms.

GCU is based in Glasgow; one of the UK's 'media' cities. We have strong links with a wide range of media organisations, with fantastic opportunities for placements and experiences to network and enhance your future career prospects.

This programme offers Erasmus+ funded exchange and non- European exchange opportunities.

Your career

Graduates opt for further study or careers in the creative industries. Film and TV production roles are popular with recent alumni working for BBC Scotland, STV, Matchlight Productions and Syco Entertainment. Public relations is also a popular career destination, with final year students recently accepting jobs at Mazda and The Scottish Government even before summer graduation.

Year 3

Media Analysis 2, Research Methods, Enterprise Value Challenge, and option module including: Creative Advertising, Analysing Music Media, TV Drama,Intermediate Dramatic Screenwriting, PR Campaigns: Planning and Proposals and European Film History.

Year 4

Honours Dissertation and Media Project, additional modules from a selection.

Study Options

  • 2019/20


Mode of study


Start date




BA (Hons)
Full Time
2 Years
16 Sep 2019
GCU Glasgow
Award Mode of study Duration Start date Location UCAS  
BA (Hons) Full Time 2 Years 16 Sep 2019 GCU Glasgow Enquire Apply

All entry requirements listed here should be used as a guide and represent the minimum required to be considered for entry. Applicants who are made a conditional offer of a place may be asked to achieve more than is stated.

Year 3

HND Creative Industries: Media and Communication or HND Advertising and PR with AB/BA in the Graded Units

English Language

Academic IELTS score of 6.0 (or equivalent) with no element below 5.5.

Please note: if you are from a majority English speaking country, you may not be required to provide further proof of your English Language proficiency.

Additional Information

Other Academic and Vocational Qualifications

Each application to GCU is considered on an individual basis. If you do not have the typical academic entry qualifications, but can demonstrate relevant work experience and/or credits from recognised professional bodies, you may be eligible to enter this course via the University's Recognition of Prior Learning scheme.

International Pathways

If you do not meet the English language requirements, you may be eligible for our pre-sessional English programme which is taught at our Glasgow campus.

The tuition fees you pay are mostly determined by your fee status. What is my student fee status?

Tuition fees 2019/20

Home: £1820** 
RUK: £9250*
EU: £1820** 
International: £11,845 

*Total tuition fees for RUK students completing a three or four year degree are capped at £27,750.

**Specific fees are subject to confirmation by the Scottish Government and may change once confirmed.

Fees are subject to change and published here for guidance only. Fees and refund policy.

Additional costs

As a student at the University, there are additional fees and costs which may or may not apply to you, but that you should be aware of.

View additional costs


We provide high-quality education for a fair price; as the University for the Common Good, we are committed to offering accessible higher education for talented students by keeping our tuition fees low and providing a generous scholarship package of over £2.5 million per year.

View our Undergraduate scholarships.

For new international students, particular care is taken around our induction events which begin on 13 September 2019 to welcome you to the UK and GCU prior to the start of teaching. There will be a whole host of fun and informative activities taking place during this period, including campus tours, city tours and social events where you can meet other international students. Where possible, we encourage you to arrange travel to allow you to arrive in time to enjoy these.

Find out more about international life at GCU.

Students can study language modules as part of this degree. GCU offers modules in French, Spanish, German and Italian and each are offered at different levels depending on your background knowledge.

You may be able to undertake an exchange opportunity during the second semester of year 3.

More about study abroad and student exchanges

Our approach to the learning, teaching and assessment of our students is to adopt a wide range of methods. This ensures you gain the necessary knowledge and understanding of the media world, but also develops your personal, intellectual and transferable skills.

Key to our assessment strategies is that you will apply concepts and skills rather than simply write about them, fully cementing and demonstrating your understanding. For example, in the media practice modules some of the assessments will be based on you final product itself, be it a short film, a screenplay, a Public Relations campaign or an advertisement that is assessed. We fully embracing digital technology in our teaching and learning and you'll be getting hands-on experience. For example, in Media Analysis you may be working on our digital poetics exercises using frame grabs to critique audio-visual culture.

The different learning and teaching methods we use are all designed to ensure that the programme is both vocationally relevant and academically challenging. Our students are encouraged through individual modules and through the Personal Development Planning process to reflect on the ways in which their academic and practical work relate to and inform each other. Student are encouraged to undertake industry work experience. We have a strong focus on employability and we work closely with experts from the media and creative industries to offer our students current perspectives on the jobs market.

Our students undertake hands-on training on industry standard equipment for media practice work. They are supported by full time staff and guest tutors from industry in our extensive facilities, which include a newsroom, editorial and radio presentation and production suites and a TV studio and gallery.

Our students have the opportunity to undertake a period of study abroad through international exchange programmes. Up to one in five of our students have studied for a period with our partner institutions across Europe, North America and Australia.