Combining traditional and digital marketing, our programme will provide you with the knowledge and expertise required for a successful career locally or globally. In addition to a foundation in business, you’ll gain a sound understanding of specific aspects of marketing, leading to a wide range of career options.
Marketing involves almost every aspect of an organisation, from advertising, sales, market research and new product development to the creation, promotion and protection of a company brand. Through understanding customers and their needs and desires a company can make itself, its goods or its services irresistible to consumers.
Our excellent industry links provide you with opportunities to engage in real life projects and case studies, putting into practice the theory learned throughout the programme. You’ll explore contemporary marketing challenges and study marketing disciplines including consumer behaviour, marketing communications, brand management and market research methods, alongside business modules and optional modules from a wide range of subject areas.
You could also take up a funded international exchange placement to study part of your degree at a partner university.
Graduates enjoy excellent career prospects both at home and abroad in corporate organisations, small businesses and in the public and third sector, in a variety of marketing roles. Those with a particular interest or creative flair can find work in more niche areas such as advertising and public relations.
Workplace Culture and Behaviour, The Business of Social Science, Foundations of Marketing, Fundamentals of Financial Management, International Economic Issues and Challenges, optional module
Society, Employability and Business, Essentials of Managing Human Resources,Marketing Design and Creativity, Brand Management, Consumer Buying Behaviour, optional module
The Enterprise Value Challenge, Business Research Methods, International Marketing Strategy, International Marketing Communications, Digital Business and Marketing, optional module
Honours Dissertation, Changing Perspectives in International Marketing, Global Brand Marketing, International Advertising Strategy, optional module
Optional modules include: Data analytics and Social marketing.
Download the Programme Specification for a detailed breakdown of its structure, what you will learn and other useful information.
"Whether it is in a broad business sense or within marketing specifically, the modules allow you to see what career path you want to go down by exposing you to a variety of the components within the industry. In one module, I produced a very detailed business and marketing plan which I could then use in an interview and take to an employer as a portfolio piece."Scott Andrew,
BA (Hons) International Marketing Graduate
All entry requirements listed here should be used as a guide and represent the minimum required to be considered for entry. Applicants who are made a conditional offer of a place may be asked to achieve more than is stated.
- SQA Higher
- BBBBB including English plus Nat 5 Maths at C
- A Level
- BCC PLUS GCSE Maths and English at C/4
- ILC Higher
- H2, H2, H3, H3, H3, including English at H2 or above PLUS Maths at O1
- IB Diploma
- 25 points must include Maths
- Level 3 Extended Diploma in relevant subject at DMM PLUS GCSE Maths and English at C/4
- Access to Humanities at BBB
- HND Marketing, HND Advertising and PR, HND Retail Management or HND Business with AA in the Graded Units.
Academic IELTS score of 6.0 (or equivalent) with no element below 5.5.
Please note: if you are from a majority English speaking country, you may not be required to provide further proof of your English Language proficiency.
Other academic and vocational qualifications
Each application to GCU is considered on an individual basis. If you do not have the typical academic entry qualifications, but can demonstrate relevant work experience and/or credits from recognised professional bodies, you may be eligible to enter this course via the University's Recognition of Prior Learning scheme.
If you do not meet the English language requirements, you may be eligible for the Academic English course.
The tuition fees you pay are mostly determined by your fee status. What is my student fee status?
Tuition fees 2019/20
*Total tuition fees for RUK students completing a three or four year degree are capped at £27,750.
**Specific fees are subject to confirmation by the Scottish Government and may change once confirmed.
Fees are subject to change and published here for guidance only. Fees and refund policy.
As a student at the University, there are additional fees and costs which may or may not apply to you, but that you should be aware of.
We provide high-quality education for a fair price; as the University for the Common Good, we are committed to offering accessible higher education for talented students by keeping our tuition fees low and providing a generous scholarship package of over £2.5 million per year.
For new international students, particular care is taken around our induction events which begin on 13 September 2019 to welcome you to the UK and GCU prior to the start of teaching. There will be a whole host of fun and informative activities taking place during this period, including campus tours, city tours and social events where you can meet other international students. Where possible, we encourage you to arrange travel to allow you to arrive in time to enjoy these.
Students can choose to study language modules as part of this degree. GCU offers modules in French, Spanish, German and Italian and each are offered at different levels depending on your background knowledge.
To enhance your global outlook you can add international experience to your programme by choosing a study exchange with one of our partner institutions across Europe, North America, and new opportunities in Latin America and Asia.
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.
The programme is accredited by the Chartered Institute of Marketing (CIM) which is the professional body for marketing within the United Kingdom. This means that the CIM values our programme and our graduates also gain partial exemption from the CIM diploma exams. The CIM's diploma leads to membership of the CIM and the further opportunity to gain the coveted title of Chartered Marketer.
GCU has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.
Find out more about CIM Membership.
Our approach to the learning, teaching and assessment is tailored to the needs of the marketing sector. We adopt a wide range of learning and teaching methods to ensure that you gain the necessary knowledge and understanding of the global nature of marketing, while also developing your intellectual and personal skills.
Our assignments encourage the development and application of skills such as evaluation, analysis, and judgement within a marketing context.
We emphasise learning methods that encourage you to actively participate, to function in teams, to analyse real-life situations and problems, to apply ethical and sustainable business thinking and to use professional skills to communicate solutions.
Through GCULearn, the university's virtual learning environment, you'll have access to course materials, reading resources, assessments and feedback online. Using GCU Learn, you'll undertake online activities and tasks, listen to podcasts, be involved in online discussion groups, and take part in blogs, wikis and Twitter-based learning activities.
Throughout the course, you'll get involved in live projects with industry partners setting design briefs and providing one-to-one student feedback.
International exchange is encouraged through formal and informal links with appropriate institutions, for example: America - Iowa & Delaware, Canada Ryerson, Finland Lahti & Metropolia, and Paris. There are also opportunities to learn a foreign language as an option either at beginner, intermediate, or advanced level.